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When you need a fractional PPC consultant

You either have someone already running ads, or you’re doing it yourself, and something feels off. Maybe you’re not seeing the ROAS you expected. Maybe you’re unsure if your current agency is optimising or just managing. Or maybe you’re growing fast and need strategic input without hiring full-time.

That’s where fractional consulting works. You get senior strategy — account audits, bid strategy reviews, creative direction, competitive insight — without the overhead of a full-time hire or the cost of a traditional agency.

What fractional consulting covers

Why Guildford's market matters

Guildford has high Google Ads CPCs because it competes with London-level advertising density. A consultant who knows Surrey’s market will build a strategy that works within those economics, not against them.

How fractional advisory works

We start with a scope call — you tell me what’s broken, what success looks like, and how often we’ll meet. Then we schedule regular touchpoints: fortnightly or monthly calls, usually 60 minutes each. Between calls, you can email me questions or ask for ad copy feedback. I’ll audit any major changes before you launch them.

Your first month

  1. Week 1: Deep auditI pull full account history, review competitive landscape, and assess current setup. You get a written diagnostic.
  2. Week 2: Strategy sessionWe meet and work through the audit findings. I’ll recommend specific changes and priorities.
  3. Week 3–4: Implementation supportYou make changes; I review and advise. We refine as needed.

Frequently asked questions

What's the difference between a consultant and an agency?

An agency runs your ads for you — they’re hands-on, they own the account. A consultant advises you or your in-house team. You maintain control; I provide strategy and troubleshooting.

Do you work with Guildford-based teams?

Yes. I’m UK-wide and remote, so I work with teams wherever they are. If you’re in Guildford and managing ads locally, I’ll get up to speed on your market and competitors quickly.

Can you help if I'm not happy with my current agency?

Absolutely. I can audit their work independently and give you honest feedback. Lots of businesses use me as a second opinion before deciding to stay or move.

How much does consulting cost?

It starts from £300 per month for a single monthly check-in. More regular advisory (fortnightly, with email support between calls) typically runs higher — we’ll quote based on your specific needs after a scope call.

Can you help us audit our landing pages too?

I’ll give you honest feedback on conversion funnel, messaging clarity, and alignment with your ads. But full landing page design and development is outside my scope — I’ll refer you to specialists if needed.

What if we decide to go with done-for-you management instead?

That’s fine. We can transition smoothly. A lot of consulting leads to full management — you try fractional, see the value, and decide to hand it over. No pressure either way.

Get clear on your Google Ads strategy

Book a 30-minute consultation. We'll talk through your current situation, what's not working, and what fractional advisory could look like for you.

Call 07410 907 104 Book a consultation