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Why West Sussex Google Ads Need a Senior Hand

West Sussex sits in the London commuter belt. That one geographic fact changes everything about how Google Ads work here. Advertisers from Brighton and Hove, Surrey, Greater London, Hampshire and East Sussex all compete for the same clicks — and Google prices clicks accordingly. CPCs here run at London-level rates, which means you cannot afford to waste budget on broad keywords, poor match types or misaligned landing pages.

I’m Stevie Morris, a freelance Google Ads consultant with 12 years of direct campaign management and over £2 million in ad spend managed personally. I also run Growth PPC, a specialist agency that has managed over £20 million in Google Ads spend at scale, hitting a peak ROAS of 20.8x for ecommerce clients. That breadth of experience is what I bring to every West Sussex account I manage.

What Done-For-You Management Includes

The Zero-Junior Model

Most agencies hand your account to a junior after the sales call. At Growth PPC — and in my freelance practice — that never happens. Your account is managed by someone with over a decade of hands-on experience. If your ads are underperforming, I’ll tell you why. If they’re already performing well, I’ll tell you that too rather than invent problems to justify my fee.

Who I Work With in West Sussex

My core niches are ecommerce and D2C brands, and home services and trades businesses. Both are well represented across West Sussex — from product businesses in Crawley, Horsham and Worthing to trades serving the affluent villages, coastal towns and commuter suburbs that make up the county.

If you’re an ecommerce brand sending traffic to a Shopify or WooCommerce store, I understand Shopping campaigns, Performance Max and the full Google Ads stack for product-based businesses. If you’re a tradesperson or home services company — kitchen fitters, roofers, heating engineers, landscapers — I understand how to build local campaigns that generate calls and form fills, not just clicks.

Businesses from nearby areas including Brighton and Hove, Surrey, Hampshire and East Sussex also work with me where the remit covers West Sussex or cross-county coverage.

How We Start

  1. Free strategy callWe talk through your current situation — what’s running, what’s not working, what success looks like. No pitch deck, no pressure.
  2. Account reviewIf you’re already running ads, I look at the account before we agree anything. You deserve an honest assessment before you commit.
  3. Proposal and setupClear scope, clear pricing, no hidden fees. You pay Google directly for your ad spend — I never mark it up.
  4. Management beginsI build or rebuild the account, set up tracking properly, and manage it on an ongoing basis. You get regular reports and a direct line to me.

Transparent Pricing for West Sussex Businesses

My management fee starts from £300/month, which covers up to £3,000/month in ad spend. Above that, the fee is 10% of ad spend — so £4,500/month in spend is £450/month in management fees. You pay Google directly for your clicks; I never handle your ad spend or mark it up.

This model is designed to be fair and scalable. As your campaigns grow and your spend increases, the fee scales proportionally. There are no hidden charges and no surprises. Get in touch for a tailored quote based on your specific situation.

Frequently asked questions

Do you work with businesses based outside West Sussex?

Yes — I work remotely across the UK. Many of my clients are in nearby counties including Surrey, Hampshire, East Sussex and Greater London, or are West Sussex-based businesses targeting national audiences.

Why are Google Ads so expensive in West Sussex?

West Sussex is in the London commuter belt, which means you’re competing not just with local businesses but with London-sized advertisers who have London-sized budgets. CPCs in many West Sussex niches match or exceed central London rates. This makes experienced campaign management more important, not less.

I'm already running Google Ads. Can you take them over?

Absolutely. I’ll review your existing account first and give you an honest assessment of what’s working and what isn’t. If the account is already healthy, I’ll tell you. If there are significant issues, I’ll explain what they are and how to fix them before we agree on anything.

What's the difference between using you versus a large agency?

With a large agency, your account is typically handed to a junior after the initial call. With me, the person you speak to is the person managing your campaigns — someone with 12 years of experience and over £2 million in personally managed ad spend. Growth PPC, my associated agency, has managed over £20 million at scale. You get both the senior expertise and the direct relationship.

Do you specialise in any particular industries?

My core niches are ecommerce and D2C brands, and home services and trades. Both sectors are well served across West Sussex. If your business falls outside these areas, get in touch and I’ll tell you honestly whether I’m the right fit.

What does 'from £300/month' actually mean?

It means the minimum management fee is £300/month, which covers up to £3,000/month in ad spend. Above that, the fee is 10% of your ad spend, paid directly to me. You pay Google separately for the actual clicks — I never touch your ad spend or add a markup to it.

Ready to Manage Your West Sussex Google Ads Properly?

Book a free strategy call. No pitch, no pressure — just an honest conversation about whether I'm the right person to manage your campaigns.

Call 07410 907 104 Book a free strategy call