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What a PPC Audit Actually Finds

Most Google Ads accounts have money leaking somewhere. Broad match keywords pulling irrelevant traffic. Conversion tracking set up wrong or not at all. Bids that don’t match your margins. Audiences that aren’t segmented. Creatives that haven’t been tested in months.

I run audits to find that waste, quantify it, and tell you exactly what to fix. I’ve audited hundreds of accounts across ecommerce and home services. The pattern is always the same: small fixes catch big money.

What Gets Audited

Why Get an Audit Now

If your account has been running for more than a few months, it’s almost certainly drifting. Keyword performance changes, markets shift, competitors adjust. Even a solid setup from 18 months ago needs a review. An audit costs far less than the waste it uncovers.

How an Audit Works

  1. You give accessRead-only access to your Google Ads and Analytics. Takes 2 minutes.
  2. I dig deepI review structure, keywords, targeting, tracking, spend patterns, conversion data.
  3. You get a reportA clear breakdown of what’s working, what’s wasted, and what to fix in priority order.
  4. Optional follow-up callWe can walk through findings and discuss next steps. No pressure to hire me after.

No Obligation

You get the audit, the findings, and the recommendations. What you do with them is up to you. No lock-in, no sales pitch, no retainer required.

Common Wins in Cleator Moor & Cumbria

I’ve audited dozens of Cumbrian businesses. Common issues: broad match keywords pulling traffic from too wide a radius, trading margins too thin to support Google Ads without strict targeting, and tracking gaps that hide real profitability. A good audit surfaces all three.

Frequently asked questions

How much does a PPC audit cost?

Depends on account complexity and depth. Small, straightforward accounts are one price; complex multi-brand accounts another. Book a call and I’ll quote based on what you show me.

How long does an audit take?

Typically 3–5 business days from access to report. Complex accounts might take longer. I’ll give you a timeline upfront.

Will you recommend I hire you after the audit?

Probably yes, if the audit finds waste. But that’s your call. I won’t hard-sell. If your ads are solid, I’ll tell you that too.

Do you audit accounts in Cleator Moor specifically, or all of Cumbria?

All of Cumbria and beyond. I work remote and audit businesses across the UK. Location doesn’t matter; understanding your business does.

What if I'm not currently running ads?

An audit doesn’t apply. But a strategy consultation does—I can advise on whether Google Ads makes sense for your business and how to start.

Can I see a sample audit report?

I don’t publish examples due to client confidentiality. But on our discovery call, I can walk you through what findings look like and how I present them.

Get Your Audit Done

Send me a message and we'll arrange read-only access. I'll review, report back within days, and we'll go from there.

Call 07410 907 104 Request a PPC audit