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Your ads are costing more than they should.

Maybe your CPA creep up. Maybe ROAS dropped. Or you just want to know if there’s money being wasted before you scale up.

I run audits: a fixed-scope diagnostic into account structure, keywords, targeting, tracking, and ad copy. You get a clear picture of what’s working, what’s broken, and where the easy wins are. No fluff, no recommendations you can’t action.

What a PPC audit covers

What you get (and what you don't)

You get a detailed report: findings, priority order, and specific recommendations. You don’t get a 50-page deck of metrics. You don’t get me to implement changes (that’s a separate conversation). You do get actionable, clear guidance you can take to your team or use to make hiring decisions.

How an audit works

  1. Share accessRead-only access to Google Ads, Google Analytics, and any other tracking. Takes 5 minutes.
  2. I dig in2–3 hours of deep analysis depending on account size. Keywords, targeting, tracking, conversions, performance data—all of it.
  3. Report & callWritten audit summary + a 30–60 minute call to walk through findings, questions, and next steps.

For Millom & surrounding areas

Whether you’re a local business in Millom, serve Cumbria, or run national campaigns, I can audit any account. Local geo-targeting, regional service areas, D2C scaling—I’ve seen it all.

Frequently asked questions

What happens after the audit?

Up to you. You could implement changes yourself, hire someone to implement, or ask me to help manage the account going forward. The audit is a standalone diagnostic—no obligation beyond that.

How much does an audit cost?

That depends on account complexity. Small (<£2k/month spend): lower end. Large, multi-campaign, complex tracking: higher end. Let's talk about your account and I'll quote it.

Can you audit a brand-new account?

Yes, though new accounts won’t have much performance data yet. The audit is still useful—it’ll set you up right from the start and avoid common mistakes.

What if my tracking is a mess?

That’s usually the biggest finding. I’ll outline what’s broken and how to fix it. Sometimes that alone justifies the audit—knowing your real conversion numbers changes everything.

Do you audit Millom local service ads or local campaigns?

Yes. If you’re running ads in Millom or across Cumbria with location targeting, I can audit how you’re set up—geo boundaries, radius, local targeting options, and whether you’re reaching the right audience.

How long until I get the report?

Usually within a week of access. Depends on account size. We’ll confirm the timeline when we discuss your audit.

Want to know where your budget is leaking?

Request an audit. No pressure. You get a diagnostic, we talk through it, and you decide what's next.

Call 07410 907 104 Request a PPC audit