Google Ads Audit for Dalton in Furness Businesses

You're spending on Google Ads. Where is it going?

Most Google Ads accounts leak money. Not always because of a single catastrophic mistake—usually because of small compounding issues: keywords triggering on irrelevant searches, audiences too broad, bids set and forgotten, tracking broken so you don’t actually know what’s converting. A one-off audit finds those gaps and tells you exactly what to fix. No obligation to hire ongoing management—just answers.

What a PPC audit covers

• Keyword strategy — Are you bidding on the right terms? What low-value searches are you paying for?
• Audience targeting — Are your audiences too broad? Missing high-value segments? Retargeting set up correctly?
• Bidding & budget — Are your bids aligned with your goals? Is budget allocated efficiently across campaigns?
• Conversion tracking — Is it working? What blindspots exist? Are you tracking the right actions?
• Ad quality & creative — Are your ads relevant? Ad copy testing, extensions, mobile optimisation.
• Account structure — Is it built to scale? Or is it a mess that’ll break when you grow?

What you get at the end

A written audit report with findings ranked by impact. Top issues first: here’s what’s costing you money, here’s what to fix, and here’s why. No fluff. No recommendation to hire me unless it genuinely makes sense. Straightforward: here are the gaps, here’s the cost, here’s the fix. You decide what to do.

The audit process

1. Book & briefTell me your business, ad spend, goals, and what you’re worried about. Share your Google Ads account access.
2. Deep diveI spend 4–6 hours in your account: keyword analysis, audience review, tracking audit, performance dig. Full account investigation.
3. Written reportDetailed findings with priorities, cost estimates, and implementation steps. Everything you need to brief your team or another agency.
4. Debrief callWalk through findings, answer questions, discuss priority fixes. Leave with a clear roadmap.