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You've hired an agency (or a freelancer). Are they nailing it?

Maybe they are. Maybe they’re not, but you’re not sure. Or maybe you just want a second opinion before you double your budget.

I’m Stevie Morris. I consult to people and teams running their own ads—either as a strategic advisor (fractional oversight), a one-off diagnostic, or a sounding board for decisions. 12 years in Google Ads, 12 years of seeing what works and what doesn’t.

Typical reasons we work together

The honest take

Sometimes your current setup is fine. If it is, I’ll tell you—and you don’t need my help. Other times, there are easy wins: wasted keywords, bid chaos, or a tracking gap eating your budget. Either way, you’ll know what’s really going on.

How a consultation works

  1. Send me accessRead-only access to Google Ads and analytics (we can do a screen share if you prefer). I’ll ask about goals, budget, team, and what’s on your mind.
  2. I audit & analyseAccount structure, keyword performance, targeting, tracking, ad copy, any obvious leaks. Takes me 2–4 hours depending on account size.
  3. Strategy callWe talk through findings, priorities, and next steps. You decide what to act on.

Pricing & scope

Consulting starts from £300/month for ongoing fractional advice. One-off diagnostics are quoted after our first call, depending on account complexity and depth. No standard menu—we shape it to what you actually need.

Frequently asked questions

Do I have to take your advice?

No. You’re not paying for management—you’re paying for expertise and a second opinion. What you do with it is your call.

How much of my account are you seeing?

Whatever you want to share. Read-only access to your Google Ads account is the most helpful, but we can also work off screenshots and reports if you prefer.

Can you advise on Millom or Cumbria-specific campaigns?

Yes. Whether you’re doing local targeting in Millom or regional work across Cumbria, I can advise on geo-targeting, local extensions, radius bidding, and audience strategy specific to your market.

What if I only need a one-off call?

That’s fine. We can do a 90-minute strategy session, I’ll give you my thoughts, and that’s it. Just ask about pricing for your situation.

Can you audit my tracking?

Yes. Tracking gaps are often the biggest reason accounts underperform. I’ll review your GA4 or Universal Analytics setup, conversion pixels, UTM structure, and data flow. Usually that’s where the first findings show up.

How do you charge for an ongoing advisory role?

Month-to-month retainer, typically £300+/month depending on scope (strategy calls, audit frequency, depth of feedback). We agree on cadence and deliverables upfront.

Got a question or ready to get expert eyes on your account?

Book a consultation. Let's talk about what you need and how I can help.

Call 07410 907 104 Book a consultation