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Most Google Ads accounts have money leaking out

Broad match keywords pulling in irrelevant clicks. Tracking that isn’t firing. Bid strategies outbidding themselves on low-intent searches. Display ads running to audiences that don’t convert. Weekend spend with no conversions.

Most businesses don’t notice because the waste is distributed. A few quid here, a few quid there. But over a month or a year, it adds up. That’s what an audit finds.

What an audit covers

What you get

A PDF report. Clear findings. Ranked by impact (biggest waste first). Specific fixes you can implement immediately, or hand to your agency. Cost varies by account size; we quote on a call. No surprise invoices, no ongoing obligation.

Who audits make sense for

You’ve been running ads for a few months and results feel flat. You switched agencies and want to know what the old team left behind. You’re scaling and want to make sure your foundations are solid. Or you just want someone senior to sanity-check your setup before you ramp spend.

We serve businesses across Derby, Derbyshire, and the wider Midlands.

Audit process

  1. BookingYou give us access to Google Ads and Google Analytics (or Shopify, whatever you use). Takes 5 minutes.
  2. Diagnostic diveWe spend 3–5 hours reviewing keywords, search terms, tracking, bid performance, audience data.
  3. Report deliveryPDF with findings, ranked by impact. Clear, no jargon.
  4. Optional follow-up callWalk through the report, ask questions, get clarity on priorities.

What makes an audit worth doing

An audit usually pays for itself on the first fix. We often find £300–£800/month in wasted spend. Sometimes it’s more, sometimes less, but even finding £300/month waste means you’re already ahead.

Frequently asked questions

How much does an audit cost?

Depends on your account size and complexity. We quote after a brief call. Most audits land in a ballpark we discuss upfront.

How long does the audit take?

You get the report within a week. The diagnostic itself is 3–5 hours of our time.

What if I don't like the findings?

You don’t have to act on them. The audit is a diagnostic tool. You own the data and the decision.

Do you audit for Derby-based businesses?

Yes, and across Derbyshire. We work UK-wide. Email or call to kick things off.

Can I share the report with my agency?

Absolutely. The report is yours. Share it, use it as leverage in conversation, bring it to your next review.

What if you find tracking isn't set up at all?

That’s actually common. We’ll outline what needs to be fixed and flag it as a priority. We can help implement it or walk your developer through it.

Get clear on your spend

Book a free diagnostic call. We'll assess your account, outline scope, give you a fixed price. No surprises.

Call 07410 907 104 Request a PPC audit