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Your Google Ads account is probably broken.

Not catastrophically. But somewhere in there, you’re bleeding budget. Maybe your keyword strategy is too broad. Maybe your conversion tracking is incomplete and you’re optimising towards the wrong metric. Maybe you’re bidding on keywords that never convert. Maybe you’ve got 50 audiences that do nothing. I audit accounts and find exactly where the leak is—then give you a roadmap to fix it.

What a PPC audit covers

You get a report. Not a sales pitch.

The audit is diagnostic. I’ll tell you exactly what’s wrong, how much it’s costing you, and what to do about it. Then you decide whether you want me to fix it or handle it yourself.

Why audits matter—and why they fail

Most PPC audits are sales funnels. The auditor tells you everything is broken so you’ll hire them. I don’t do that. I’ll look at your account with fresh eyes, tell you what actually needs fixing, and what’s fine as-is. Sometimes the problem isn’t Google Ads at all—it’s your landing page or your offer. I’ll tell you that too, even if it means less billable work for me.

How the audit works

  1. You give me accessRead-only access to your Google Ads account. Takes 2 minutes.
  2. I dig through the data4–8 hours of analysis, depending on account size. I map performance, spot patterns, and identify waste.
  3. You get a reportA clear, written audit with findings, cost impact, and a ranked action plan. No jargon.

What happens next is up to you

You can implement the fixes yourself. You get the roadmap; your team executes. Or you can hire me to fix it. We’d discuss scope and pricing on a call. Or you can keep the audit on file and use it down the line. There’s no obligation either way.

Frequently asked questions

How much does an audit cost?

I quote based on account size and complexity. There’s no standard price, but I’ll give you a rough estimate on our first call. You only proceed if the price makes sense.

I'm a Swadlincote business. Can you audit my account?

Absolutely. Your location doesn’t matter; Google Ads is digital. What matters is that you have an active account and are willing to give me read access so I can analyse your structure and performance.

How long does an audit take?

Analysis usually takes a few days to a week. You’ll get a written report with findings and recommendations. After that, it’s your call whether you want to talk about implementation.

Will you recommend things I can't afford to fix?

No. I’ll prioritise by impact-to-effort. You’ll get quick wins first (things you can fix fast and cheap), then bigger structural changes if budget allows. You decide what to tackle.

What if you find that my tracking is completely broken?

I’ll tell you. Broken tracking is common and fixable. The audit will include steps to rebuild it properly. It’s technical but not impossible for a developer to set up.

Can you audit an agency account?

Yes. If you’re an agency or in-house team managing accounts for clients, I can audit the structure and performance from a strategic perspective. Useful if you want a third-party review before presenting to your client.

Ready to know what's actually broken?

Book a quick call. Tell me about your account, I'll scope the audit and give you a price. If it makes sense, we go ahead. If not, no hard feelings.

Call 07410 907 104 Request a PPC audit