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What a PPC Audit Finds

Most Google Ads setups have blind spots. You might be spending on the wrong keywords. Your tracking might be incomplete or broken. Your bid strategy might be leaving money on the table. An audit finds those gaps.

This isn’t a sales pitch disguised as a review. I’ll tell you exactly what’s working and what isn’t. Sometimes the answer is “your ads are fine, don’t change much.” Sometimes it’s “you’re leaking £200/month here and could fix it in a week.”

A PPC Audit Covers

The Audit Process

I’ll spend a few hours reviewing your account, building a detailed picture of what’s set up and how it’s performing. Then I’ll send you a written report outlining findings and recommendations.

The report is specific to your business. Not templates. Not generic advice. Exactly what you should do (or stop doing) with your ads.

One-Off, Fixed Scope, No Obligation

An audit is a snapshot diagnostic. You get it, read it, decide what to do. You’re under no obligation to hire me to implement the recommendations. It’s information you can use however makes sense for your business.

Audit Timeline

  1. Request an auditTell us about your business, budget, and what you’re trying to solve.
  2. I quote youBased on account size and complexity, I’ll tell you what an audit costs.
  3. Review & reportI audit your account and deliver a written report with actionable findings.

When Should You Audit?

If your ads aren’t delivering, or you’re not sure if they’re delivering, an audit is worth doing. If you’ve just switched agencies, or you’re about to hire someone to run ads, an audit gives you a baseline. Even if ads are working, a fresh set of expert eyes often finds easy wins.

Frequently asked questions

How much does a PPC audit cost?

That depends on account size and complexity. I’ll quote you on a call based on what you’re running. No price surprises.

How long does an audit take?

Turn-around is usually 1–2 weeks from start to report, depending on my schedule and account complexity.

Can you audit a brand new account?

If you’re just starting, an audit is less valuable — there’s nothing to review. Better to get strategy advice before launching.

Do you work with businesses in Ilfracombe and Devon?

Yes. I work with clients across the Southwest and the whole UK. I’m UK-wide and remote, so I audit accounts from Ilfracombe, Barnstaple, Bideford, and anywhere else.

Will you recommend hiring you after the audit?

Maybe, maybe not. My job is to give you honest findings and recommendations. If you’d rather implement them yourself or hire someone else, that’s fine. The goal is your success, not my fee.

What if I'm already using an agency?

An audit can validate whether your current agency is doing well, or spot areas where they’re missing things. It’s useful either way — as external validation or as evidence of where to push for improvement.

Get clarity on your Google Ads performance

Request an audit. We'll review your account and give you a detailed report of findings and recommendations.

Call 07410 907 104 Request a PPC audit