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You already run ads. You need a second opinion.

Maybe you have an internal team, or you work with an agency, or you manage it yourself. Either way, something feels off — costs are high, quality scores are tanking, conversions have stalled, or you just want to know if there’s a better approach.

You don’t need me to run your whole account. You need a senior strategist to look at what you’re doing and tell you honestly what’s working and what’s wasting money.

That’s fractional consulting. I come in, audit your setup, and give you clear recommendations. You decide what to implement. Starting from £300/month — more for deeper advisory or ongoing strategy support.

What I can help with

Not replacing your team — levelling them up

I’m not here to take over or imply anyone’s doing it wrong. Maybe your agency is solid but you want external validation. Maybe your internal team is strong but stretched thin. Maybe you need strategy that your current setup can’t provide. I slot in as an advisor, not a replacement.

Who calls a consultant

High-growth ecommerce businesses wondering if they’re scaling efficiently. Home services teams with messy keyword lists. B2B companies getting clicks but no qualified leads. Campaign managers who’ve hit a plateau and need fresh eyes. Founders who’ve managed their own ads for years and feel like they’re missing something. Solo business owners in Bridlington or across East Riding who know they should be doing more with their ad budget but aren’t sure how.

You don’t need to be in crisis. You just need better strategy.

Typical project flow

  1. Initial consultationWe discuss your goals, current performance, budget, and what you’ve already tried. I ask the questions most people skip. No charge — 30 minutes.
  2. Audit and analysisYou share access to your Google Ads account (read-only). I spend a few hours reviewing setup, performance, tracking, and competitive landscape. I write up findings.
  3. Strategy sessionWe go through findings, discuss options, and I recommend the changes that matter most. You decide what to implement. I’m available for follow-up questions.

Pricing

Most projects are quoted on a call based on scope. Quick audits and advice might be from £300/month retainer. Deeper strategy work or ongoing advisory is usually £500–£1,500 depending on account complexity and time commitment. I don’t have fixed package prices because every business is different.

Frequently asked questions

Will you tell me to switch agencies?

If your current agency is solid, I’ll say so. If they’re wasting your money, I’ll tell you that too — honestly. My job is to give you clear, unbiased advice. Sometimes that means “stay put and trust your team.” Sometimes it means “you’re overpaying for this.” Either way, you get the truth.

How deep can you go into audits?

As deep as it needs to be. A light audit might review strategy, keyword quality, and bid setup — 3–4 hours, quick report. A full audit adds landing page testing, audience analysis, competitive positioning, and conversion tracking — 8–12 hours. We agree on scope upfront.

Do you work with agencies?

Yes. Some agencies hire me to review accounts or provide second opinions for big changes. That’s confidential — I don’t take work away from agencies, just provide external strategy. Good agencies often welcome a fresh perspective.

Can you help if we're in Bridlington but targeting nationally?

Absolutely. Geography doesn’t matter for strategy. You could be local, regional, national, or international — my advice stays the same. I know how to structure accounts for any geographic scope.

What if we disagree on strategy?

That’s fine. My job is to recommend what I’d do based on the data. Your job is to decide what fits your business, risk tolerance, and goals. I’m not here to force changes — just to give you the best advice I can.

Can we do ongoing fractional consulting?

Yes. Some clients book me for a few hours a month — ongoing strategy, test reviews, quarterly strategy calls. Pricing works out cheaper than one-off projects. We’d agree on hours and focus areas upfront.

Need a second opinion on your Google Ads?

30-minute free consultation — no obligation, no pitch. We'll talk about what you're doing now and whether there's room for improvement.

Call 07410 907 104 Book a consultation