Book a Free Strategy Call →

You Run Ads. I Run Strategy.

Maybe you have an in-house marketer, an agency, or a freelancer already managing your Google Ads. But strategy is different. Setup is different. Someone needs to think — about account architecture, audience overlap, why conversion rates are flat, why you’re bidding on junk keywords.

That’s what I do. Fractional senior-level strategy. No hand-holding. No jargon. Just clarity on what’s broken and how to fix it.

Fractional PPC Advisory

For Decision-Makers, Not Operators

You don’t want me logging into your account every day. You want me thinking about strategy once a month, spotting the patterns nobody else sees, then getting out of the way. Senior strategy, fractional cost.

The Consulting Engagement

  1. Scope callYou tell me what’s not working. I scope the work — audit, strategy design, mentoring, or a mix.
  2. Deep diveI review your account, data, structure, and business context. Identify gaps and waste. Design the fix.
  3. Roadmap & mentoringI deliver findings, mentor your team through the fix, or advise on hiring a manager to implement.

Pricing

Fractional advisory starts from £300/month for lighter engagements. Strategy audits, deep dives, and intensive mentoring are quoted on the call — depends on scope and your account size.

Why Senior Thinking Matters

Juniors optimise campaigns. Seniors ask if the campaigns should exist at all. They spot audience overlap that wastes 30% of budget. They redesign keyword structure and lift CTR 40%. They see tracking gaps that lose attribution. That’s the difference fractional strategy makes.

Frequently asked questions

I already pay an agency. Why hire you?

Independent audit. Your agency has skin in the game (keeping you happy, billing hours). I don’t. I’ll tell you if they’re doing great work or if you’re wasting money.

Can you work with my existing PPC person?

Yes. That’s often the best setup. I audit, design strategy, mentor your team through implementation, and step back. Everyone wins.

What about businesses in Hedon or small East Riding of Yorkshire towns?

Absolutely. Fractional strategy works well for smaller budgets — you get senior thinking without full-time cost. Same rigour, scaled down scope.

How much does an audit cost?

Depends on account size and complexity. Call for a quote. Most run £300–£600 depending on what we uncover.

Do you offer done-for-you management as well?

Yes, that’s a separate offering. Advisory is hands-off strategy; management is me logging in and optimising daily. Different price, different commitment.

Can you help us in-house with our Google Ads strategy?

Yes. Mentoring, office hours, training your team — all part of fractional advisory. We’ll set it up to suit your pace.

Need a senior PPC strategy check?

Let's talk about what's not working and what a roadmap looks like. No obligation, just honest feedback.

Call 07410 907 104 Book a consultation