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You Run Ads. I Run Strategy.

Maybe you have an in-house marketer, an agency, or a freelancer already managing your Google Ads. But strategy is different. Setup is different. Someone needs to think — about account architecture, audience overlap, why conversion rates are flat, why you’re bidding on junk keywords.

That’s what I do. Fractional senior-level strategy. No hand-holding. No jargon. Just clarity on what’s broken and how to fix it.

Fractional PPC Advisory

For Decision-Makers, Not Operators

You don’t want me logging into your account every day. You want me thinking about strategy once a month, spotting the patterns nobody else sees, then getting out of the way. Senior strategy, fractional cost.

The Consulting Engagement

  1. Scope callYou tell me what’s not working. I scope the work — audit, strategy design, mentoring, or a mix.
  2. Deep diveI review your account, data, structure, and business context. Identify gaps and waste. Design the fix.
  3. Roadmap & mentoringI deliver findings, mentor your team through the fix, or advise on hiring a manager to implement.

Pricing

Fractional advisory starts from £300/month for lighter engagements. Strategy audits, deep dives, and intensive mentoring are quoted on the call — depends on scope and your account size.

Why Senior Thinking Matters

Juniors optimise campaigns. Seniors ask if the campaigns should exist at all. They spot audience overlap that wastes 30% of budget. They redesign keyword structure and lift CTR 40%. They see tracking gaps that lose attribution. That’s the difference fractional strategy makes.

Frequently asked questions

I already pay an agency. Why hire you?

Independent audit. Your agency has skin in the game (keeping you happy, billing hours). I don’t. I’ll tell you if they’re doing great work or if you’re wasting money.

Can you work with my existing PPC person?

Yes. That’s often the best setup. I audit, design strategy, mentor your team through implementation, and step back. Everyone wins.

What about businesses in Hedon or small East Yorkshire towns?

Absolutely. Fractional strategy works well for smaller budgets — you get senior thinking without full-time cost. Same rigour, scaled down scope.

How much does an audit cost?

Depends on account size and complexity. Call for a quote. Most run £300–£600 depending on what we uncover.

Do you offer done-for-you management as well?

Yes, that’s a separate offering. Advisory is hands-off strategy; management is me logging in and optimising daily. Different price, different commitment.

Can you help us in-house with our Google Ads strategy?

Yes. Mentoring, office hours, training your team — all part of fractional advisory. We’ll set it up to suit your pace.

Need a senior PPC strategy check?

Let's talk about what's not working and what a roadmap looks like. No obligation, just honest feedback.

Call 07410 907 104 Book a consultation