Google Ads Audit for Bridlington Businesses

A diagnostic, not a sales pitch

You run Google Ads. You want to know if money’s being wasted.

A PPC audit is a one-off diagnostic review of your account — keywords, audiences, bids, ad copy, tracking, competitive positioning. I spend time in your account, analyse the data, and write up what I find. You get a clear report showing what’s working, what’s costing you money, and what’s missing.

No obligation to hire me. No pressure to implement. This is you paying for honest insight. That’s it.

What's reviewed in a PPC audit

• Account structure — are your campaigns and ad groups organised logically?
• Keyword quality — are you bidding on keywords that convert, or wasting budget on dead weight?
• Negative keywords — what rubbish traffic should you be blocking?
• Ad copy performance — which headlines and descriptions actually drive clicks?
• Landing pages — do they match what you’re advertising?
• Audience targeting — are you reaching the right people, or casting too wide a net?
• Conversion tracking — are you actually measuring what matters?
• Bid strategy — manual vs. automated — is yours optimised for your goals?
• Budget allocation — which campaigns deserve more spend?

What you get from an audit

A written report — usually 5–10 pages — with findings and recommendations. I explain what’s working, what’s wasting money, and specific steps you could take to improve. No fluff. No jargon. Just clarity.

You decide what to do with it. Want to implement changes yourself? Go for it. Want me to implement them? We can talk about pricing for that separately. Want to ignore it and move on? That’s your call too.

How an audit works

1. Request the auditYou’ll tell me about your account — size, goals, current performance, budget, main pain points. 10 minutes tops.
2. I review your accountYou give me read-only access to your Google Ads account. I spend 6–10 hours digging through setup, performance data, tracking, and competitive landscape.
3. Written reportI write up findings — what’s working, what’s wasting money, what’s missing. Clear, honest, actionable.
4. Optional debriefIf you want to talk through findings, I’m available. If you just want the report, that’s fine too.

Who should get an audit

You’ve been running Google Ads for 6+ months and want fresh insight. You switched agencies and want to validate the new team’s approach. You’re in Bridlington or across East Riding and heard you might be wasting money. You manage ads in-house and want an external reality check. You’ve hit a plateau and need to know where the opportunity is. Any of those? An audit makes sense.