PPC Consultant for Whitby Businesses

The Advisory Role

Not every business needs someone managing ads 24/7. Some need strategic direction. Some need someone to sense-check decisions. Some need fractional leadership that sits above the day-to-day.

That’s fractional consulting. You have a team or agency running your ads. I come in at the strategy level: auditing campaigns, identifying blind spots, recommending the moves that matter, and holding everything accountable to real business metrics.

I’m direct. I’ll tell you if your team is doing well, if something’s obviously wrong, or if there’s a better way.

What Fractional Consulting Looks Like

• Full account audit — structure, keywords, bidding, landing pages, tracking, messaging alignment. Takes 2–3 hours, delivered as a clear findings report.
• Ongoing monthly strategy — you get an hour each month. We review performance, prioritise the next moves, and I give you clear recommendations. You decide what to do.
• Ad hoc second opinions — campaign launch? Major budget shift? Campaign structure idea? Call me first. Flat-rate consultation, answer in 24 hours.

Best For

Whitby and East Riding of Yorkshire businesses that have in-house or agency-led ads but need senior strategy overhead. Home services, ecommerce, D2C — any vertical where Google Ads is core to growth but strategy is scattered across multiple people or departments.

Also perfect for anyone who’s been burned by a bad agency and wants an independent voice they trust before they move spend around.

Why It Works

• No politics — I’m not selling you a service. I’m giving you honest advice.
• 12 years Google Ads, £2M+ managed — I’ve seen what works and what’s a waste of time.
• You stay in control — I recommend, you decide. No surprises.