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Not all problems need a full takeover

You might have someone already running your ads—an in-house person, an agency, a freelancer. They’re probably trying. But are they getting the detail right? Is your tracking actually working? Are you optimising for the right metric?

That’s where I come in. I review what you’ve got, spot the gaps, and tell you what to fix.

What I offer

How it works

We start with a call. You tell me what’s on your mind—maybe your ROAS has dropped, your lead quality is weak, or you’re unsure if your setup is solid. I ask questions, then I review your account (or brief your current provider). Then I give you honest feedback and a plan.

Price depends on scope, so we quote after the initial call. Think of it as fractional support from a senior PPC strategist.

I'm honest about what I find

Sometimes your current setup is fine and needs only small tweaks. Sometimes it’s badly broken. I’ll tell you either way—no incentive to oversell you on fixes you don’t need.

The process

  1. Book a callTell me what you want to improve or understand.
  2. Account reviewI dig into your campaigns, tracking, and current performance.
  3. Proposal and recommendationsYou get a report and actionable next steps. Pay only if you want to move forward.

Frequently asked questions

Who typically uses this service?

Businesses in Stockton-on-Tees and County Durham who already have Google Ads but want a senior second opinion. Or teams with an in-house person who need strategic backup.

How much does a consultation cost?

We quote after the initial call, based on scope. Starting point is from £300/month for ongoing fractional work, or a fixed fee for a one-off audit.

Can you just fix the problems for me?

Depends on the scope. Small fixes (tracking setup, audience adjustments), yes. Full account rebuild, that’s my full management service. We can discuss options on a call.

Do you work with in-house teams?

Yes. I coach, review, and advise. If your team has a junior or you’re building out your PPC department, I can help train them and oversee strategy.

What if my current PPC person is defensive?

That’s actually a red flag. A good PPC person should welcome a second opinion. I’ll work with you and them—I’m not here to throw anyone under the bus, but to get your campaigns right.

Is this suitable for e-commerce or home services?

Both. I specialise in those niches. Whether you’re selling online or generating leads for trades and services in County Durham, my experience applies.

Get senior PPC strategy without a full commitment

Book a call and we'll scope out what you need.

Call 07410 907 104 Book a consultation