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You have someone running your ads. But is it the right someone?

Maybe you’re with an agency that treats your account like one of 200. Maybe you have in-house ads, but they’re splitting time across channels. Maybe you just want a senior set of eyes to say yes, you’re on track or no, something’s wrong. That’s where I come in. I don’t take over. I advise.

What I do as a consultant

I speak your language

After 12 years managing £2M+ in ad spend, I know what works and what’s theatre. When an agency pitches you ‘AI-powered optimisation’ or a platform promises ‘autonomous bidding’, I can tell you exactly what that means for your bottom line. No jargon. No hype. Real numbers.

For Chester-le-Street businesses who want control

You’re not handing me the keys. You’re hiring a strategic partner who checks your work, challenges assumptions, and makes sure your money is spent wisely. That’s consulting.

How a consulting engagement works

  1. Call oneYou tell me what’s happening. I ask questions. We decide what you actually need—audit, strategy, ongoing advising.
  2. Deliver adviceI review your account, your strategy, your spend. I give you a plan, a recommendation, or both.
  3. Your moveYou run with it, share it with your team, or workshop it with me. You’re in control. I’m the consultant.

Pricing for consulting

I work from £300/month for ongoing fractional advising, or quote a one-off session based on scope. A 30-minute strategy call is lighter; a full account audit is deeper. Let’s talk about what you actually need and I’ll give you a number.

Frequently asked questions

I have an agency now. Can you just review their work?

Yes. I can audit your account, review their strategy, and give you an independent take. You stay with them or not—that’s your call. I’m not trying to replace them. Just giving you clarity.

What if I only need help once a quarter?

That works. We can do quarterly strategy reviews, or I can be on retainer for ad-hoc calls when you have questions. Flexible is the whole point of consulting.

Do you work with County Durham and North East businesses?

Yes. I’m based remotely and work with clients across the UK. Chester-le-Street, Newcastle, Durham, anywhere. The service is the same.

Can I hire you as a second opinion on a specific campaign decision?

Absolutely. Bring me the campaign, the strategy your agency pitched, the budget. I’ll tell you if it’s solid or if I’d do it differently. That’s a one-time call or a short engagement.

What's the difference between your consulting and a full-service audit?

Consulting is ongoing partnership—you stay in the driver’s seat and check in with me regularly. Audit is a one-time diagnosis of what’s broken. Often you’ll start with an audit, then move to consulting if you want ongoing advice.

How much does a consultation cost?

A 30-minute strategy session or a quick second opinion is one rate. A deeper account audit is another. Call 07410 907 104 or email and I’ll quote based on what you actually need.

Let's get clarity

You deserve a senior opinion on your Google Ads strategy. Whether you're questioning your agency, building in-house capability, or just want a sanity check, I'm here to talk. Phone 07410 907 104.

Call 07410 907 104 Book a consultation