Fractional Google Ads strategy and advice for teams that already have someone running ads. Second opinions, strategic reviews, and ad account health checks. Senior expertise, no full-time commitment.
Book a consultationYou have someone managing your Google Ads — an in-house marketer, an agency, a freelancer. But something feels off. Clicks are climbing but conversions aren’t. Your CTR is high but your ROAS is flat. Or you’re unsure whether you’re being advised honestly. You need a senior consultant to come in, audit your strategy, and tell you what’s actually working and what’s wasting money. That’s exactly what I do.
I don’t come in to replace your current team or sell you ongoing management. I come in to make your current setup smarter. I’ve managed £2M+ in Google Ads spend across hundreds of campaigns. I know what works for ecommerce and home services. I’ll tell you the truth — whether that’s ‘your current approach is solid’ or ‘you’re burning £1,500/month on wasted keywords.’
Most consultants audit your account so they can pitch you ongoing management. I audit your account so you can make better decisions — whether that’s fixing it yourself, briefing your current team, or hiring me for ongoing work. You’re in control.
When you already have someone managing ads and you want strategic advice without the overhead of a full handover. A consultant is faster, cheaper, and gives you a second opinion. An agency is better if you have no one managing ads and need end-to-end execution.
It depends on scope. Scoping call is free. A focused audit (e.g., ‘review my search campaigns’) might run one price; a full account strategy review another. Call me to discuss your specific need and I’ll give you a tailored quote.
Anywhere from 2–6 weeks depending on account size and complexity. Some clients want a quick feedback call; others want a deep strategic review. We’ll agree on scope and timeline upfront.
Conversion tracking is governed by GDPR and Google’s policies, not local regs. But yes — I specialise in audit and setup. If you’re running local services (plumbing, trades, etc.) in County Durham, I can advise on call tracking, lead form data, and analytics integration.
If it makes sense, yes. My job is to give you honest advice — even if it means recommending you fire your current agency or hire an in-house person instead. I’m not trying to keep billable hours; I’m trying to help your business.
Yes. Some clients book me for a quarterly strategy call, or a monthly review. We can structure that as a retainer. Quote on a call based on your cadence and focus.
Book a free 30-minute scoping call. Tell me what you're optimising for and what concerns you. I'll ask hard questions and give you a sense of whether a consulting audit would help.
Call 07410 907 104 Book a consultation