Google Ads Audit for Gerrards Cross Businesses

Most Google Ads accounts have money leaking

Not because agencies are dishonest. Because Google Ads is complex, and account drift happens. Keywords expand. Audiences broaden. Bid strategies shift. Six months later, you’re bidding on searches that have nothing to do with your business. Or your conversion tracking broke three months ago and no one noticed.

An audit finds these leaks. Fast.

What an audit covers

• Keyword waste — search terms triggering your ads that aren’t actual prospects
• Audience misalignment — targeting that’s too broad or too narrow
• Broken conversions — tracking issues that mean you don’t know what’s working
• Bid strategy misfit — strategy that made sense at launch but doesn’t match your margins now
• Ad creative gaps — messaging that’s unclear or doesn’t compete in Gerrards Cross CPCs
• Account structure risk — config that makes future scaling hard

Fixed scope, clear deliverable

An audit is a one-time project. You grant me read-only access to your Google Ads and Google Analytics accounts. I spend 4–8 hours (depending on account size) reviewing every lever — keywords, bids, audiences, tracking, creatives. You get back a detailed report with:

— specific findings (what’s broken and why) — priority flags (what’s costing you most right now) — recommended actions (ranked by effort vs. impact)

No sales pitch. No upsell. Just data.

The audit process

1. Access & setupYou grant read access to Google Ads and (if available) Google Analytics. Takes 5 minutes.
2. Deep reviewI audit account structure, recent performance, keyword quality, audience setup, bid logic, conversion tracking, and ad creative. I log every finding.
3. Findings callWe review the report together. I walk you through priorities, explain the cost of each issue, and discuss options.
4. You decide next stepsFix it yourself, hire me to fix it, take it to your current agency, or ignore it. Your choice.

What happens after?

That’s up to you. Some clients use the audit to fix things in-house. Some ask me to implement the changes. Some take the report to their current PPC manager and ask them to address it. I don’t care — I just want you to know where the waste is.