PPC Consultant across Greater London

When You Need a Consultant, Not an Agency

Not every Greater London business needs a full-service agency. Some have an in-house marketer who runs Google Ads but lacks deep PPC expertise. Some have an agency but aren’t confident the account is being managed well. Others are capable of running ads themselves but want senior oversight to avoid costly mistakes.

That’s where consultancy fits. I work alongside your existing setup — reviewing what’s there, advising on strategy, identifying where spend is being wasted, and helping whoever is running your ads make better decisions. You stay in control; I provide the senior expertise.

What a PPC Consultant Provides

• Second opinion — independent review of an account managed by your agency or in-house team
• Fractional strategy — regular input without full management handover; works well for teams who run ads but need senior direction
• Pre-launch review — sense-check a new campaign before budget goes live
• Training & guidance — structured sessions to upskill an in-house marketer on Google Ads fundamentals
• Tracking & measurement advice — whether your conversion data is trustworthy and what to do if it isn’t
• Campaign structure review — assess whether your account architecture is helping or hurting performance

Senior Advice Without the Agency Overhead

Greater London businesses often pay agency fees that include a layer of account management, reporting, and client services that adds cost without adding expertise. When the person advising your strategy is the same person who built and managed campaigns worth over £2M in direct spend — with 12 years of pattern recognition behind them — that’s a different quality of input.

I’m a Google Partner and Microsoft Ads certified consultant. I specialise in ecommerce and home services — two sectors where Greater London’s high CPCs make getting the strategy right especially important. The goal is always better decisions, not just more activity.

How Consultancy Typically Works

1. Initial callWe discuss your current setup, what’s working, what concerns you, and what kind of support would actually help.
2. Account access (if needed)For a second opinion or structural review, I’ll request read access to your Google Ads account so I can see exactly what’s there.
3. Findings and recommendationsClear, written output of what I found and what I’d prioritise — with reasoning, not just a list.
4. Ongoing or one-offSome clients want a one-off review. Others want regular check-ins. We set the engagement up to match what’s useful for you.

Pricing

Consultancy starts from £300/month depending on scope and frequency of engagement. For a tailored quote based on what you actually need, book a call. There’s no standard package because the right level of input varies significantly from business to business.