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Why freelance beats agency for most businesses

Horley sits in the London commuter belt—Google Ads CPCs here are genuinely high because you’re competing with London-tier spend. Most agencies stack your account with juniors who optimise for billable hours, not your ROAS. I run direct accounts. 12 years. £2M+ managed. When your spend is mine to optimise, it gets optimised. Growth PPC (my sister company) manages £20M+ at peak 20.8x ROAS using a zero-junior model. Same thinking, scaled differently.

What you get

The pricing model

From £300/month, which covers up to £3,000/month ad spend. Above that, it’s 10% of ad spend—so if you spend £4,500/month with Google, my fee is £450/month. Ad spend goes directly to Google; I don’t markup your clicks. Minimum usually means ecommerce or high-ticket D2C; home services and trades often land lower.

How we start

  1. Exploratory call30 minutes. You tell me your business, goals, current ads or lack thereof. I ask hard questions about your margins, your funnel, what winning looks like for you.
  2. Strategy proposalI come back with a plain-English plan: campaign structure, keyword approach, why I’d use search vs shopping or display, rough timeline to results.
  3. Agreement and launchWe agree terms. I build, launch, and start optimising. You see real activity in days, meaningful data in weeks.

When to call

You’re running ads and they’re flat or backwards. You’re not running ads but you know you should. You’ve got a juniors-led agency and you’re tired of slow improvements. You’re profitable but you know CPCs in Horley are eating margin that better strategy could save. Or you’re just skeptical and want a second opinion—that’s fair enough; call me anyway.

Frequently asked questions

Do you work with businesses in Horley specifically?

Yes. I’m UK-wide and remote, so location doesn’t matter operationally. But I know Horley’s market—it’s London commuter belt pricing on clicks, so your ad strategy matters even more. I’ve worked with plenty of Horley-based ecommerce and home services businesses.

What if my ad spend is below £3,000/month?

Still from £300/month. That covers up to £3k/month ad spend, so you only pay that fixed fee regardless of where you land in that range.

Can I cancel whenever I want?

Call me for terms—I don’t do surprise contract clauses. Generally, we talk about what makes sense for your business, and I’ll be clear about commitment.

What if I already have someone running my ads?

You might want a consultant (second opinion, strategy call) rather than full management. That’s a different engagement. Book a call and we’ll figure out what actually helps.

How long before I see results?

Real activity starts in days; meaningful data takes weeks. Some changes drive fast wins (better-matched keywords, fixing bid strategy). Others take longer (creative testing, market education). I’ll be honest about what to expect for your specific business.

Do you only work with ecommerce?

No. I specialise in ecommerce/D2C and home services/trades. Both have different funnel logic and margin profiles, so I adapt. What matters is that your business can margin a PPC fee—usually you can.

Ready to talk?

I'll ask hard questions about your business and your margins. You'll know whether I'm the right fit. No obligation—just a straight conversation about whether managed Google Ads make sense for you right now.

Call 07410 907 104 Book a free strategy call