PPC Consultant for Horley Businesses

Types of advisory work I do

• Strategy calls — should you run Google Ads? Which campaigns? How much to spend? What’s your real funnel?
• Second opinions — someone else runs your ads but you’re not sure if they’re good
• Fractional management — you run the account, I guide strategy and review monthly
• Audit + roadmap — deep look at what you’re doing wrong, plus a 90-day fix plan
• Team training — teach your in-house person or junior how Google Ads actually work

Why you might want a consultant instead of an agency

Agencies need to justify headcount. Consultants don’t. You get honest advice: sometimes the answer is ‘your ads are fine, don’t change anything.’ Other times it’s ‘you’re haemorrhaging money and here’s why.’ In Horley’s London-tier click market, a smart strategy matters more than volume—that’s where fractional guidance often saves you thousands.

A typical engagement

1. Initial consultationYou describe your ads (or lack thereof), goals, margins, current spend. I ask the questions that matter.
2. Strategic directionI come back with a recommendation: ‘here’s what should change’, or ‘you’re actually on the right track, but tighten this’, or ‘you need a totally different approach’.
3. Ongoing guidanceDepending on the deal, I review your account monthly, answer questions, guide optimisations. You decide what to implement.

Good fit checklist

You already run ads but feel blind. You’re doing it in-house and want expert validation. You want to hire someone but first need to understand what good looks like. You’re in Horley or Surrey and know your local CPCs are steep—might as well optimise before spending more. You hate bullshit and want someone to give it to you straight.