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What a PPC audit finds

Most Google Ads accounts are a mix of good and terrible. You’ve got keyword drift (searching for stuff you never wanted). Bid strategy mistakes. Tracking that doesn’t work. Ads that were written three years ago. In Horley, where every click costs London-tier money, even small leaks cost big. An audit spots them, and gives you a concrete to-do list.

An audit covers

One-off, fixed scope

An audit is not ongoing management. I audit your account, give you a report with findings and recommendations, and that’s it. You implement or don’t. If you want ongoing help after that, we talk separately about strategy or management. No obligation either way.

How an audit works

  1. Brief callYou tell me: what’s the account currently doing? What are your goals? What’s your rough monthly spend? Any big frustrations?
  2. Deep diveI log in (you grant access), spend a few hours reviewing structure, keywords, bids, ads, tracking, spend patterns. I look for wasted clicks and diagnostic insights.
  3. Report and debriefYou get a written report: here’s what’s working, here’s what’s wasteful, here’s my priority order for fixes. I walk you through the key findings.

Good candidates for an audit

Your account’s been running for months or years and nobody’s touched it. You’re spending £500+/month and curious if you’re getting value. You switched account managers or agencies and want to know what you inherited. You’re in Horley with high CPCs and suspect you’re not getting what you pay for. Or you just want external eyes on your account. That’s reason enough.

Frequently asked questions

How much does an audit cost?

Quote on a call. Depends on account complexity and size. Usually a few hundred pounds for a thorough diagnostic. I’ll give you a ballpark before I start.

Do you audit accounts in Horley?

Yes. I’m UK-wide and remote. Horley’s high-CPC market actually makes audits more valuable—the difference between efficient and wasteful spend is larger.

What happens after the audit?

You get a report. You decide what to do: fix it yourself, hire someone, or come back to me for ongoing management or fractional guidance. No strings.

How long does an audit take?

The diagnostic itself takes a few hours. You get findings and a report within a week usually. Doesn’t depend on account size as much as complexity.

Do I need to give you account access?

Yes, read-only access to Google Ads and Analytics (or conversion tracking, whatever you use). Standard stuff. You can revoke it any time.

Can you recommend fixes in the audit, or do you also implement?

Audit is diagnostic and recommendations. Implementation is separate—either you do it, someone else does, or you can hire me for management. Audit alone is no obligation.

Get clarity on your Google Ads

If you're spending money on ads and not sure it's working, an audit is quick insurance. You'll know exactly what's wasted and what to fix first. No obligation to hire anyone; this is just the diagnostic.

Call 07410 907 104 Request a PPC audit