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Why CPCs in Surrey are punishing

Caterham sits in the London commuter belt — Google Ads CPCs here are high and competition for clicks is fierce. That means your budget gets eaten fast if your account isn’t ruthlessly optimised. We don’t just run ads; we obsess over every penny of spend to make sure it works. Senior-led, no juniors touching your account. I’ve managed over £2M in ad spend directly, and I back Growth PPC — an agency that’s delivered 20.8x ROAS at scale for their clients.

How we work

You set a monthly budget. I manage everything: keyword strategy, ad copy, landing pages, conversion tracking, bid optimisation, audience building. You pay us from £300/month (that covers up to £3,000/month ad spend); above that it’s 10% of your ad spend. Your ad spend goes directly to Google — no markup, no surprises. We’re a Google Partner and Microsoft Ads certified.

What I specialise in

No vanity metrics

We don’t report ‘impressions’ or ‘CTR’ because they don’t matter. I report conversions, cost-per-acquisition, and ROAS. If your ads aren’t making money, we say so — and we tell you why.

My process

  1. Audit & strategyWe review your current account (if you have one), identify waste, and propose a plan.
  2. Build & launchWe set up campaigns, ad groups, keywords, audiences, conversion tracking — everything from scratch or inherited from your last consultant.
  3. Optimise & scaleI monitor performance daily, adjust bids, pause losers, scale winners. You get a monthly report showing exactly what worked.

Frequently asked questions

Why does Caterham need a dedicated PPC consultant?

Because costs are high and waste is easy. In the London commuter belt, a mismanaged account bleeds money fast. You need someone who understands local search intent and can optimise aggressively.

What if I'm starting from zero?

Perfect. I build your account strategy from the ground up — keyword research, audience building, landing page recommendations, conversion tracking setup. No legacy baggage.

Can I scale or pause whenever I want?

Yes. No contract lock-in. Adjust your budget up or down, and we adjust my fees accordingly. You control your ad spend.

What about my existing Google Ads account?

We can take it over. I’ll audit it, identify waste and missed opportunities, then optimise it going forward.

How do you differ from an agency?

We’re freelance — you get direct access to me, not a junior or an account manager. For complex multi-channel work, we partner with Growth PPC (20.8x ROAS proof). But for most businesses, ongoing senior-led management beats a big agency overhead.

What's the realistic budget to start?

Minimum £300/month management fee covers up to £3,000/month ad spend. Most small-to-mid businesses in Surrey run £2,000–£5,000/month, though yours may differ. Let’s talk about your goals on a call.

Ready to fix your Google Ads?

Book a free 30-minute strategy call. We'll review your current setup (if any), identify the biggest waste, and outline a plan to fix it.

Call 07410 907 104 Start a conversation