Google Ads Audit for Howden Businesses

What's in an audit

I log into your Google Ads account and spend a day (or a few hours for smaller accounts) looking for money leaks and blind spots. Then I give you a detailed written report: what’s working, what’s broken, and what to fix first.

I cover all of this

• Campaign structure — Are your campaigns organised for clarity and control, or are they a mess that blocks good optimisation?
• Keywords & negatives — Are you chasing every search or being selective? Are you blocking junk traffic?
• Ad copy & extensions — Are your ads compelling, or just filler? Are you using the ad real estate available?
• Landing pages — Do they match the ad promise? Are they set up for conversion, or just ad spillover?
• Audience setup — If you’re using audiences, are they helping or hurting? Are you creating waste?
• Conversion tracking — Can you actually measure what matters? Are pixels firing? Do you have offline tracking where you need it?
• Spend patterns — Are you burning money on low-intent traffic? Bidding too high in weak seasons? Wasting budget on keywords that never convert?

The audit process

1. Access & briefingYou give me read-only access to your Google Ads account (and Google Analytics if you have it). 15 minutes on a call so I understand your business and goals.
2. Deep diveI review everything — campaigns, keywords, ads, landing pages, conversion tracking, audience setup, recent performance data.
3. Write the reportI produce a document with findings, screenshots, and clear recommendations. Ranked by impact and ease.
4. Review callWe walk through the report together. I explain the findings and answer your questions about next steps.

Who needs an audit

You’ve been running Google Ads for months or years but you’re not sure you’re doing it right. Or you hired someone else and want a second opinion before you commit to a bigger investment. Or you’ve seen your ROAS drop and you want to know why. Or you’ve never looked at your account in detail and suspect there’s waste.