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You've got a PPC person. You want a second opinion.

Maybe your current agency is solid but you’re not sure if you’re overpaying. Maybe they’re slow to respond. Maybe they’re recommending a big spend increase and you want validation. Or maybe you’re in-house and just want an expert to sanity-check your strategy.

I work with businesses like yours every month. I audit what you’re doing, find the gaps, and give you honest advice—whether that’s ‘you’re fine, stick with your current setup’ or ‘here’s where you’re leaving money on the table’.

What fractional PPC consulting covers

When this makes sense

This isn’t for someone who needs full management. If your ads are chaos and you have no one running them, hire an agency (like the one I run). But if you’ve got a junior-led agency or an in-house person and you want a senior to sanity-check their work, fractional consulting is cheaper and faster.

For Ludlow and Herefordshire businesses, you might have a local VA managing ads or a junior from an agency. A senior audit every quarter catches waste they miss.

The consulting process

  1. Initial callYou tell me what’s happening with your ads and what you’re worried about. I ask questions and scope the work.
  2. Audit & analysisI access your account (read-only), review everything, and build a report with findings and recommendations.
  3. Results callI walk you through what I found, why it matters, and what to do next. You decide what to implement.

This is advisory, not managed

I’m not running your ads. I’m telling you what to do. You or your team execute. If you’d rather I run it, that’s the full management service—but that’s a different conversation.

Who I work with

I’ve helped ecommerce businesses optimise their ROAS, home services companies stop wasting budget on unqualified leads, and in-house teams escape vendor lock-in. If you’re in Ludlow, Herefordshire, or anywhere in the UK and you want a senior voice on your PPC, I can help.

Frequently asked questions

How much does an audit cost?

It depends on scope. A quick health check starts around £300/month fractional. A full diagnostic audit is quoted on a call. No surprises.

How long does an audit take?

Typically 1–2 weeks from start to results call. Depends on your account size.

Can you work with my current agency?

Yes. I give audit reports and recommendations. What your agency does with them is their call. Most are fine with it.

Do you audit accounts from Ludlow?

Yes. I’m UK-wide and remote. I’ve audited businesses across Herefordshire, Shropshire, and the Midlands. Account location doesn’t matter.

What if I want you to implement the recommendations?

I can do that. But that’s the full management model, not consulting. We’d talk about ongoing management instead.

Can I get advice on specific campaigns mid-audit?

Usually, yes. If you’ve got a burning question—like ‘should we bid more on this keyword?’—I’ll answer it on a call. But that’s outside the audit scope.

Not sure if you need a full audit?

Book a free 15-minute call. We'll talk through what's happening with your ads and whether a formal audit makes sense.

Call 07410 907 104 Book a consultation