Google Ads Audit for Ludlow Businesses

Your Google Ads are leaking money

You know it. Most do. Wasted clicks on the wrong keywords, audiences who’ll never convert, tracking that’s half-broken. Your agency says they’ll fix it—but they’ve been saying that for three months.

A PPC audit finds exactly where the waste is and what’s causing it. Not a guess. Not a sales pitch. Actual findings.

What a PPC audit uncovers

• Wasted spend — Keywords, audiences, or placements eating budget with zero conversion. I find them and tell you what to cut.
• Tracking gaps — If your conversion tracking is broken or incomplete, you’re flying blind. I find the gaps.
• Bid strategy errors — Wrong bid strategy for your goal? It costs money. I check what’s right for you.
• Negative keyword gaps — You’re bidding on searches no one who wants your product cares about. I build your negatives.
• Quality Score drains — Low-quality keywords or ads dragging your whole account down. I spot them.
• Seasonal opportunity — For home services and trades, budgets often aren’t aligned to when customers actually search.

This is not a sales pitch

I audit accounts. I tell you what I find. That’s it. No obligation to hire me for management. No upsell. No ‘you need to double your budget’.

Half the time the answer is ‘your tracking’s solid and your waste is manageable—you don’t need an overhaul’. The other half, there’s something worth fixing. Either way, you’ll know.

How the audit works

1. You grant accessYou add me as read-only to your Google Ads account. I review everything: campaigns, keywords, audiences, tracking, ads, budgets, bidding.
2. I analyseTakes 1–2 weeks. I build a spreadsheet with findings, prioritised by impact. Waste, gaps, wins. Numbers and evidence.
3. Results callWe walk through the audit. I explain what’s broken and why, and what the fix would cost and earn. You decide what to do.

Good for Ludlow and Herefordshire businesses

Local businesses often have good ad fundamentals but poor execution. You know your customers well but maybe outsourced the ads to a junior or a general agency. An audit from someone who’s managed £2M+ in spend cuts through the noise and tells you what actually matters. If you’re in Ludlow, Leominster, Bishop’s Castle, Bromyard, Much Wenlock, Bridgnorth, or Kington, this makes sense.