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What I Do

I manage Google Ads campaigns end-to-end: strategy, setup, optimisation, scaling. Everything runs through me — no hand-offs to junior teams, no bottlenecks. I’ve managed £2M+ in direct ad spend across ecommerce and home services, and I’ve scaled campaigns from zero to six figures monthly. If you’re based in Middlesbrough, County Durham, or anywhere in the UK, I work with you remotely and stay accountable to real business outcomes, not vanity metrics.

How I Work

Senior-Led. No Juniors.

I run campaigns myself. When you book a call, you speak to me. When something needs changing, I decide and implement. Backup is available through my sister agency, Growth PPC (20+ years in, £20M+ managed at scale, 20.8x peak ROAS), but the day-to-day account is yours alone.

Niches I Know Best

I specialise in ecommerce and D2C brands — where every pound of ad spend has to work hard — and home services like trades, landscaping, and local services. If your business falls into those brackets, I know the channel quirks and can usually spot money leaks in your first week.

Pricing: From £300/Month

Minimum is £300/month, which covers accounts up to £3,000/month ad spend. Above that, it’s 10% of ad spend — so a £4,500 monthly spend costs £450/month management. Ad spend goes directly to Google; I don’t markup or rebrand it. If you want to talk budget and what’s realistic for your market, that’s the first call.

How We Start

  1. Free strategy call30 minutes. You tell me your business, I tell you what I see and what I’d change. No pitch, no sales pressure.
  2. Audit (if needed)If you have campaigns running, I dig into structure, keywords, audiences, creative, and tracking to find waste.
  3. ProposalI outline the plan, set expectations, and give you the monthly fee. You decide if it’s a fit.
  4. Launch and scaleWe go live, I optimise weekly, and we scale what works.

Frequently asked questions

Do you work with small budgets?

Yes. £500/month ad spend works fine; so does £50,000. The principle is the same: stop waste, find winners, scale them. Smaller budgets mean tighter keyword targeting and more reliance on audiences; larger ones open more creative options. Either way, I’ll be honest about what’s realistic for your market.

What if my current agency is fine, but I want a second opinion?

That’s a consultation, not full management — different service. I’ll audit your setup, tell you what’s working and what’s being left on the table, and you can take action yourself or hire me to take over. Book a consultation instead.

Do you manage display, video, or just search?

I specialise in Google Search and Shopping, and I’m comfortable with Performance Max for ecommerce. Display and YouTube are lower priority for most clients I work with, though I’ll set them up correctly if they fit the strategy. We’ll talk through what makes sense for your business.

Are there any hidden costs or minimum contract lengths?

No. You pay the monthly fee; ad spend goes to Google. No setup fees, no contract lengths, no cancellation penalties. If it’s not working, we can part ways.

How do you measure success in Middlesbrough and County Durham?

Same way I measure it everywhere: clear business KPIs defined up front (ROAS, cost per lead, revenue per ad spend, etc.) and monthly tracking against targets. Local context matters — I’ll understand your actual customer pool in Middlesbrough, nearby towns like Stockton-on-Tees and Darlington, and how to reach them cost-effectively — but the metric is always: does this spend produce real business results?

Can I scale my budget quickly?

Usually yes, as long as we’ve built the foundation properly. If your campaigns are lean and keyword coverage is solid, I can double or triple spend in a week without disaster. If they’re loose, I’ll want to tighten first. We’ll have that conversation early.

Ready to Scale Your Ad Spend?

Book a free 30-minute strategy call. I'll ask about your business, tell you what I'd do differently, and we'll figure out if we're a fit. No obligation, no pitch.

Call 07410 907 104 Book a free strategy call