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Why freelance beats traditional agencies

Traditional agencies load your account with juniors and retainer bloat. I work differently. Every pound of your ad spend gets senior-level attention. No internal account churn, no meeting schedules that delay decisions. You get me, directly — 12 years of Google Ads hands-on, £2M+ managed myself, Google Partner certified. Your growth is my only job.

What ongoing management includes

Honest: what Google Ads can and can't do

Google Ads is the fastest way to reach people actively searching for what you sell. It’s not brand building or hype. It won’t fix a bad offer or save a sinking product. It will find every qualified buyer in your market if you structure it right. If your ads aren’t converting, the problem is usually landing pages, prices, or product fit — not the ads themselves.

Growth PPC: proof at scale

I run ads myself, but you’ll also have access to Growth PPC’s infrastructure — my sister agency managing £20M+ ad spend across dozens of brands. Peak ROAS of 20.8x. Senior-led, zero-junior model. We share playbooks, testing insights, and proven frameworks. You get the solo freelancer’s attention with the agency’s firepower.

How we work together

  1. 1. Initial auditWe review your existing account (if you have one), competitive landscape, and offer. I tell you honestly what’s fixable and what’s fundamental.
  2. 2. Strategy sessionTarget audience, keyword strategy, budget allocation, ROAS target. We agree on the plan before I touch anything.
  3. 3. Launch and optimiseNew campaigns live, or your existing ones rebuilt. Daily monitoring and adjustments in week one, then ongoing refinement.
  4. 4. Monthly reviewsSit down, review data, decide what to test. You stay in control; I keep things growing.

Transparent pricing

Minimum £300 per month. That covers up to £3,000 of monthly Google Ads spend and includes full management. Above £3,000, it’s 10% of your ad spend (e.g., £5,000 ad spend = £500 management fee). You pay Google directly; no markup. No long-term contract, no surprise fees, no hidden terms.

Frequently asked questions

How much does Google Ads management cost?

From £300 per month for up to £3,000 ad spend. Above that, 10% of your ad spend. Example: £5,000 monthly spend = £500 management. You pay Google directly; I manage for the fee. No contracts, no setup fees.

Do you work with smaller budgets?

Yes. £300 per month covers businesses with £500–£3,000 ad spend. If you’re smaller or want to test first, we can discuss a shorter trial. Once you’ve proven ROI, scaling is straightforward.

Why not hire a junior in-house?

Juniors need oversight, training, and time to get good. You’d pay salary + benefits + my time reviewing their work anyway. Hiring a specialist freelancer removes that overhead and gives you someone with 12 years’ skin in the game.

Is Peterlee a good market for Google Ads?

If you sell services or products locally or nationally, yes. Peterlee sits in County Durham with strong links to Seaham, Sedgefield, Durham, and Sunderland. Google Ads works well for trades, e-commerce, and services targeting the North East. We’ll confirm your market fit in the initial audit.

What if I already have an agency running my ads?

If you’re unhappy with results, we audit and rebuild. If you want a second opinion, I offer consulting. No pressure to switch; honesty about what’s fixable is the rule.

How do I know if Google Ads is right for me?

Free strategy call. I’ll look at your business, your numbers, and tell you straight: yes, no, or maybe. No cost, no obligation. Many businesses are better off focusing on SEO or other channels first.

Ready to grow with expert Google Ads management?

Book a free 20-minute strategy call. No pitch, no pressure. I'll review your business and tell you honestly whether Google Ads makes sense, and if it does, what the opportunity looks like.

Call 07410 907 104 Book a free strategy call