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Why Oxted businesses are overpaying for clicks

You’re in the London commuter belt. Google Ads here is ruthless. CPCs are London-level, which means account structure, keyword architecture, and bid strategy have to be flawless to avoid bleeding spend to wasted impressions and clicks that don’t convert. A misaligned campaign can eat £2,000 a month before you notice. I’ve spent the last 12 years managing £2M+ in direct ad spend, and most of that has been fixing accounts exactly like yours — accounts that are leaking money because nobody’s been watching closely enough.

What done-for-you actually means

The honest bit

If your ads are already working well and you’re just looking to squeeze another 5% out of them, I’m probably overkill. If your account is bleeding money, you don’t trust the person managing it, or you’ve never had anyone serious looking at it — that’s different.

How this works in practice

  1. First: strategy callWe talk through your business, your product or service, your margins, your market. I tell you what’s realistic and what isn’t.
  2. Then: account handoverYou give me access. I spend a week auditing — structure, keywords, tracking, audience setup. I’ll show you what’s broken.
  3. Then: ongoingI run your ads. You get a monthly update showing what changed and why.

Who this works for

I specialise in ecommerce and home services — trades, contractors, service-based businesses. If you sell products online or you’re a trades business serving Oxted, Caterham, Warlingham, Redhill or anywhere across Surrey and South East England, there’s a good chance I can help. If you’re in a niche I haven’t touched, I’ll tell you honestly instead of pretending.

Frequently asked questions

How long does it take to see results?

Depends on your account state and market. A clean account in a competitive vertical might see improvement in 3–4 weeks. A broken account that needs restructuring might take 8 weeks. I won’t give you a specific timeframe upfront because that would be guessing.

What if Google Ads just isn't right for my business?

Possible. If your margins are too thin, or your conversion rate is too low, or your product doesn’t fit the channel, I’ll tell you. That conversation happens on the strategy call before you pay anything.

Do you work with businesses in Oxted specifically?

Yes. I work across Surrey and the South East — Oxted, Caterham, Warlingham, Redhill, Sevenoaks, Reigate. Anywhere remote. I manage ad spend directly, so location doesn’t matter.

What's included in the monthly fee?

Account management (bid adjustments, pause/start, keyword testing), monthly review, and strategic advice. Not included: creative design (copywriting, assets). For that, I can point you toward freelancers I trust.

Can I cancel whenever I want?

Yes. No lock-in. That said, if you’re jumping out after month one because you’re impatient, we’re both wasting time. Better to have a real conversation about expectations on day one.

How are you different from a big agency?

Big agencies have overhead and hierarchy. You talk to an account manager, who briefs a strategist, who briefs a junior. I’m all three. That means you get faster decisions and someone who actually knows your account. It also means I can’t service 500 clients. I’m selective.

Ready to hand over your Google Ads to someone who watches closely?

Let's talk through your current setup, your goals, and what's realistic. No pitch, just honest advice. If it's a fit, we'll figure out next steps.

Call 07410 907 104 Book a free strategy call