Book a Free Strategy Call →

The fractional leadership model

You have someone managing your Google Ads. Maybe it’s an employee, maybe it’s an agency, maybe it’s you. But you’re not sure if they’re getting the best results. You don’t know if there are blind spots. You want a senior voice — someone with 12 years of direct Google Ads experience — to check the work and give you honest feedback. That’s fractional leadership. I audit the account, find the gaps, advise on strategy, and leave you to execute (or you keep paying me to oversee).

What this looks like

Not a takeover

This isn’t about replacing whoever’s managing your ads. It’s about giving you confidence that the direction is right and the execution is solid. Sometimes your current setup is fine — I’ll tell you that. Sometimes it needs work. Either way, you’ll know.

Why companies in Oxted & Surrey choose this

You’re in a high-CPC market. London commuter belt, dense competition, expensive clicks. That means small account inefficiencies can compound quickly. A misaligned audience, a poorly structured campaign, or a tracking gap can cost you hundreds a month. Having a senior consultant spot-check the work means you catch problems before they become expensive.

How it works

  1. Call & briefYou tell me about your account, your team, your goals. I ask questions.
  2. AuditYou give me read-only access. I spend a few hours reviewing the structure, performance, and tracking.
  3. RecommendationI give you a report with findings and priorities. Then we talk about ongoing support if you want it.

Frequently asked questions

What if your advice conflicts with what my current manager/agency is doing?

Then we’ll have a three-way call and talk it through. Sometimes they’re right and I’m wrong. Sometimes I spot something they missed. The goal is clarity, not a turf war.

How much does this cost?

Starting from £300/month for ongoing advisory. For a one-off diagnostic audit with a report, I’ll quote you on a call — depends on account complexity.

Can you help with accounts in Oxted specifically, or is it South East only?

I work across the UK remote. Oxted, Caterham, Warlingham, Redhill, anywhere in Surrey or beyond — geography doesn’t matter for account oversight.

What if we don't like your recommendations?

That’s fine. You don’t have to take them. But I’ll explain my reasoning so you understand the tradeoffs. My job is to give you honest advice, not to sell you on ideas you don’t believe in.

Will this replace my current agency or person?

No. This is oversight and strategic advice. Your current team executes. I check the work and help you steer.

How often would we talk?

Depends on what you want. Some clients want a monthly review. Some want quarterly check-ins. We’ll agree on a cadence that fits your needs and budget.

Need an honest eye on your Google Ads account?

Let's start with a conversation about what's working, what isn't, and what's realistic to fix. No obligation — just clarity.

Call 07410 907 104 Book a consultation