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Why Warlingham business owners choose freelance over agencies

You’re in the London commuter belt now. Google Ads CPCs here are high — same competition for clicks as central London. That means every pound spent needs to generate real revenue, not impressions.

Most PPC agencies hit you with junior staff and bloated overhead. I work differently. At 12 years in Google Ads and £2M+ managed directly, I handle your account myself. No junior fumbling. No retainers that inflate your ad spend to justify the fee.

My sister agency, Growth PPC, manages £20M+ at scale and hits 20.8x peak ROAS on the campaigns they focus on. That’s proof of the model. But at freelance scale, you get me full-stop — senior strategy, execution, and optimisation, without the agency markup.

What's included in ongoing management

The honest bit

Some businesses shouldn’t run Google Ads. If your margins are thin, your product is new and unproven, or you have zero conversion tracking, we talk that through first. I’d rather lose a client upfront than take £300/month to sit on a losing account.

How this works

  1. Strategy callFree 30 min call. You tell me your business, margins, current ads (if any), and goals. I tell you honestly whether Google Ads makes sense and roughly what to expect.
  2. Audit & proposalIf you have ads running, I audit them. If you’re starting fresh, I build a strategy doc. Then I give you a fixed-price proposal.
  3. Setup & launchI build the account, configure tracking, write ads, and run it for 30 days. We review together before going live.
  4. Ongoing optimisationMonth to month from there. You cancel anytime. I report on what actually moved, adjust, and double down on winners.

Pricing — transparent, no surprises

From £300/month. That covers up to £3,000/month in ad spend (the fee + Google’s fees stay separate). Above £3,000/month ad spend, it’s 10% of spend — so £4,500 ad spend = £450/month fee. Ad spend goes straight to Google; I don’t touch it or mark it up.

No contract lock-in. No notice period. You can stop whenever you want. The only reason to stay is that your ads are working.

Frequently asked questions

Do you work with businesses in Warlingham specifically, or anywhere in the UK?

I’m based remote and work UK-wide. Whether you’re in Warlingham, Caterham, Oxted, Reigate, or anywhere else, the model is the same. If your customers are online or local, Google Ads can work.

What's the difference between your agency side (Growth PPC) and your freelance offering?

Growth PPC manages £20M+ for larger companies and takes only accounts they can dedicate a senior team to. As a freelancer, I take smaller accounts—from £1,500 to £5,000/month spend—where I can move fast and stay hands-on. Same expertise, lower overhead for you.

I have ads running now but they're underperforming. Can you take over mid-contract?

Yes. I see this a lot—accounts that were set up once and then left alone. We don’t need to wait for your current agency contract to end. Many clients switch directly; we’ll discuss the transition.

What if my ads don't work out?

We start with a free strategy call, so you know upfront if I think it’ll work. Then you pay month-to-month. If after 2–3 months the data says Google Ads isn’t right for your business, we’ll end it. No lock-in, no surprise fees.

Do you handle ecommerce and services, or just one?

Both. I specialise in ecommerce/D2C (direct-to-consumer online sales) and home services/trades (plumbers, electricians, builders, landscapers, etc.). If your business fits either, I’ve done this before.

Right for a chat?

Let's talk through your business, your goals, and whether Google Ads makes sense. No sales pitch — just honest advice and a clear picture of what's possible.

Call 07410 907 104 Start a conversation