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You're in the London commuter belt — CPCs here are high

St Albans sits in fiercely competitive ad territory. Clicks cost what they do in central London. That means your account structure, keyword strategy, and bid management have to be sharp. Most agencies throw seniority at accounts only when they’re bleeding cash. We do it from day one.

What we actually do

We take over your Google Ads account entirely. We set the strategy — audience, keywords, bidding model, landing pages. I build the account structure. We write the ads. I monitor performance daily. We iterate based on real data, not hunches.

You get direct access to a certified Google Ads expert with over £2M in ad spend managed personally. I don’t subcontract. We don’t hand off to juniors. You get the same person every week.

Your ad spend goes straight to Google — I charge separately for management, 10% of monthly ad spend above £3,000 (so a £5,000/month spend costs £500/month in management). Below £3,000/month, it’s a flat £300/month. Transparent. No mark-ups. No surprises.

What changes when you switch to us

Why I'm different

Most Google Ads agencies are resellers. They win new clients, hand the account to a junior, and check in quarterly. We’re not that. We’re a 12-year solo practitioner who specialises in ecommerce and home services. We’ve managed accounts for everything from plumbers to furniture makers. We know what leaks and what works.

We also partner with Growth PPC, a senior-led £20M+ Google Ads practice. They see everything. We use that knowledge to harden your strategy before problems emerge.

How we start

  1. Strategy callWe learn your business, goals, and current performance. No pitch. Real conversation.
  2. Audit and proposalWe review your account, find the gaps, and propose a plan with realistic timelines.
  3. Go liveYou approve, we take over, and you hear from us weekly.

Frequently asked questions

Do you work with St Albans businesses specifically?

Yes. St Albans sits in the London commuter belt, which means CPCs are high — same as central London. That’s actually why this matters. Sloppy account structure doesn’t cost much in low-competition towns; it bleeds cash here. We’ve tightened accounts across Hertfordshire, Harpenden, Hatfield, and beyond. We know the competitive landscape.

What if I'm already spending with Google Ads but it's not working?

Good — that’s actually easier to fix than starting from scratch. I audit what you have (keyword overlap, quality scores, landing page alignment, audience waste), show you where the money’s leaking, and rebuild it properly. Often we cut spend and grow results in the same month.

What's your minimum spend?

£300/month management covers accounts up to about £3,000/month in ad spend. Above that, management is 10% of ad spend. Your actual spend depends on your business — if you’re in ecommerce or home services in a high-competition area like St Albans, expect CPCs to be 2–3x what they’d be in rural towns.

How often do you actually check the account?

Daily monitoring, weekly direct contact with you. We adjust bids, pause waste, scale what works. No account sits unloved for a month.

Can you help if we're in trades or ecommerce?

Those are our two specialisms. Plumbing, HVAC, furniture, clothes, toys — we’ve done the lot. We know how to structure these accounts and what the conversion path actually looks like.

What happens if I want to leave?

You own the account. You can take it in-house, hand it to another agency, or pause campaigns whenever you want. There’s no lock-in.

Ready to fix your Google Ads?

Book a free call. We'll review your account, tell you what's wasting money, and show you what we'd change. No obligation, no pitch.

Call 07410 907 104 Start a conversation