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What a real PPC audit finds

Most Google Ads accounts leak money. Not because the person running them is incompetent — because accounts compound complexity over time. Keywords overlap. Audience filters contradict each other. Landing pages don’t match ad copy. Quality scores drop. Bids drift. One month you’re fine. Six months later you’re spending 30% more per conversion.

A proper audit finds this stuff before it tanks your year.

What we look for in a PPC audit

St Albans accounts bleed money faster

High CPCs in the London commuter belt mean every mistake compounds. A quality score drop that’d cost you £50/month in rural Lincolnshire costs £300/month in St Albans. An audit pays for itself in weeks.

How I run the audit

We get access to your Google Ads account (read-only). We spend a couple of hours pulling data, tracing performance, and stress-testing your setup. I build a clear report: here’s what’s working, here’s what’s wasting money, here’s how to fix it in priority order.

Then we walk you through it on a call. Not a 90-minute sales pitch — a real review of what we found, what it means for your business, and what to do about it. If you want us to handle the fixes, I’ll quote that separately. If not, you’ve got a roadmap and you’re done.

The audit process

  1. Scope callYou tell us about your business, goals, and current pain. We agree on what to audit and timeline.
  2. Deep reviewI audit the account, pull performance data, and trace the root causes of waste and missed opportunities.
  3. Audit report and walkthroughYou get a clear report plus a call with us walking through findings, priorities, and next steps. No obligation to work with us after.

Frequently asked questions

How much does a PPC audit cost?

I quote based on account complexity and scope. Book a call, tell us what you’re working with, and we’ll give you a fixed price. No hourly billing, no surprises.

What happens if I don't want to fix anything after the audit?

That’s fine. You’ve got the report, you know what’s broken, you can fix it yourself or ignore it. No follow-on work required from us.

Do audits include testing recommendations?

Yes. We’ll tell you what you should test — different landing pages, audience segments, bid strategies. Whether you run those tests is up to you.

Why audit when I could just hire an agency to take over?

You might prefer to stay in control. You might want to give your current team feedback instead of replacing them. Or you might want a clear diagnosis before making big changes. An audit gives you that clarity without the commitment.

Is this just a sales call disguised as an audit?

No. We’ll be honest about what you should do next — that might be hiring us, might be your team fixing things, might be nothing. We care about the audit being useful more than we care about winning the work.

How long does an audit take?

Most take a week from scope call to report. Some take longer if the account is complex or we’re digging deep into performance data. We’ll tell you the timeline upfront.

Find out where your ad spend is leaking.

Request a fixed-scope audit. We'll find the gaps, show you the fixes, and leave the decisions to you.

Call 07410 907 104 Request a PPC audit