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Why you might want a consultant, not an agency

You’ve already got an ads person — in-house, agency, or freelancer. They’re doing fine. But you’re not sure they’re doing great. You want a second set of eyes. Or maybe you want strategic oversight without replacing your current setup. That’s where a consultant comes in.

We don’t take over your account. We help you sharpen it. We review performance, spot gaps, question assumptions, and guide your existing team (or yourself) toward better decisions. It’s fractional senior oversight without the full-time bill.

What a consultant actually does for you

St Albans is expensive territory

This area has London-level CPCs. That means small mistakes cost big money fast. A fractional senior consultant reviewing your strategy every month is often cheaper than one month of wasted budget from a missed optimisation.

How it actually works

You keep your current setup. We jump on a call every month (or more often if you need it). You show us what’s working and what’s not. We ask the hard questions: Is that audience really the right one? Why are quality scores dropping? Should you be bidding more or less aggressively? We help you think it through.

Between calls, you’ve got direct access to us if something urgent pops up. Not the kind of access where you feel like you’re imposing — the kind where it’s actually part of the arrangement.

Getting started with fractional consulting

  1. Consultation callWe learn about your business, current ads setup, and what you’re trying to fix or improve.
  2. Account reviewWe audit what you have, spot gaps, and come back with honest feedback and a plan.
  3. Ongoing advisoryMonthly calls, access between calls, strategy help, troubleshooting. You steer, we navigate.

Frequently asked questions

When does fractional consulting make sense?

When you’ve got someone running ads but want senior oversight, or when you’re managing ads yourself and want expert guidance without hiring an agency. In high-cost territories like St Albans and Hertfordshire, a few hours of senior strategy every month often prevents months of wasted budget.

What's the difference between you and a full-service agency?

We don’t take your account over. We don’t write all the ads or manage bidding daily. You keep that responsibility — or your current person does. We help you do it better. Less oversight, more guidance.

Can you help if we're in-house managing ads?

Absolutely. We’ve coached everything from solo founders to full marketing teams. We’ll help you build strategy, review what you’re doing, and coach you through the tricky bits.

What's the pricing for consulting?

We start at £300/month for basic fractional support — usually one call plus access. For more involved strategies or accounts running higher spend, we quote per engagement. Book a call and we’ll discuss what you actually need.

Can you do a one-off strategy call instead of ongoing?

Yes. One-off strategy calls happen too. We’ll quote that on the call, but ongoing fractional support is usually better value — the same person reviews your account over time, so advice gets better informed.

Do you work with home services and ecommerce?

Those are our two main specialisms. Plumbers, HVAC, furniture, apparel, furniture — we know these businesses and how Google Ads works for them in competitive areas like St Albans.

Want strategic Google Ads guidance without the full handover?

Book a consultation. We'll review your current setup, tell you what we'd change, and talk through what fractional support actually looks like.

Call 07410 907 104 Book a consultation