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Done-for-you Google Ads management, no nonsense

Your Google Ads account needs someone who understands the auctions, knows how to build campaigns that perform, and isn’t afraid to switch things off when they’re bleeding money. That’s me. I’ve managed over £2M in ad spend directly, 12 years in Google Ads, and I run your account the way I’d run my own.

You pay once a month. I handle the rest—bid management, creative testing, audience targeting, conversion tracking, the lot.

Watford's in the London commuter belt. CPCs are high.

That means your budget has to work harder. A bad campaign here drains cash fast. The right strategy—focused keywords, disciplined bidding, ruthless targeting—turns that into an advantage. You’re not competing with every business in the country; you’re winning the people who matter to you.

What I actually do

Proof: Growth PPC

I work closely with Growth PPC, a senior-led agency managing £20M+ in ad spend with a peak ROAS of 20.8x. No juniors, no guesswork. They’re the proof of the methodology I use on freelance accounts like yours—the same principles, same discipline, same obsession with actual results.

How we start

  1. Free strategy callWe talk through your business, where you sell, what you’re competing on. I’ll spot what’s likely wrong in your current account (if you have one).
  2. ProposalI’ll outline the structure I’d build, the keywords I’d target, and the investment. Transparent. No surprises.
  3. Month 1: Build & testCampaign setup, bid strategy, audience layers, ad copy variants. We gather data.
  4. Month 2+: Optimise & scaleI adjust based on performance—shift spend to winners, kill the losers, test new angles.

Pricing is transparent

From £300 a month. That covers ongoing management of up to £3,000 in monthly ad spend. If you spend more, it’s 10% of your monthly ad spend. So if you’re running £5,000 a month in Google ads, you’ll pay £500 a month to me; the ad spend itself goes to Google. No hidden fees, no markup on your budget, no surprises.

Frequently asked questions

How long until I see results?

Depends on your niche and budget. Ecommerce usually gets traction within 2–4 weeks if the structure’s right. Home services may take longer. First month is always data-gathering; I’m learning what works in your market.

What if my account's a mess?

That’s actually common. Negative keywords missing, outdated audiences, ad copy nobody’s tested in two years. First thing I do on a takeover is audit what’s broken and rebuild it. Usually finds quick wins.

Can I cancel if it's not working?

Yes. I’m not going to lock you into a contract. If we’re not delivering, we both know it—better to move on.

How do you handle Google Ads in Watford's competitive market?

Watford and Hertfordshire have London-level CPCs because the market’s competitive. Strategy becomes crucial: I’ll focus on high-intent keywords that fewer people bid on, layer audiences to quality, and use exact match to avoid wasting spend on looser matches. Discipline over volume.

Can you manage ads for ecommerce and home services?

Both. Ecommerce I focus on feed-driven Shopping campaigns and search. Home services I use location targeting, call conversions, and lead-generation landing pages. Different mechanics, same discipline.

What about Microsoft Ads or other platforms?

I’m certified on Microsoft Ads too. If you want to run there as well, I can manage it—though Google Ads is usually the priority since it’s where most search traffic is.

Ready to hand off your Google Ads?

Let's have a free call. I'll tell you what I see in your market, what I'd do differently, and what it'd cost.

Call 07410 907 104 Book a free strategy call