Google Ads Audit for Alsager Businesses

Your Google Ads Account Probably Has Problems

I’ve audited dozens of accounts. Almost all have the same issues:

— Tracking doesn’t work properly. You think conversions are happening but half the data is missing or wrong.

— Keywords are too broad. You’re paying for clicks that’ll never convert.

— Audiences are broken. You’re reaching the wrong people or wasting spend on low-intent traffic.

— Landing pages don’t match the ad message. Clicks happen, but visitors bounce.

— Account structure is a mess. Nothing’s organized for optimisation.

You won’t know because you’re not in your account daily. And your agency (if you have one) isn’t telling you.

What the Audit Finds

• Wasted spend — clicks you’re paying for that don’t convert or shouldn’t have happened.
• Tracking gaps — conversions you’re not seeing, data mismatches, wrong attribution.
• Keyword issues — relevance problems, low-intent traffic, missed intent signals.
• Audience blind spots — audiences that work that you’re not using, or overlaps that dilute performance.
• Competitive gaps — what you’re not bidding on that competitors are winning.

How the Audit Works

1. Access and reviewYou give me read-only access to your Google Ads and Google Analytics (or whatever tracking you have). Takes about 2 hours for a thorough dig.
2. Written findingsI send you a report with: what’s working, what’s bleeding money, what’s broken, and exactly how to fix each issue. No vague consultant speak — specific recommendations.
3. Follow-up callWe walk through the findings together. I explain the priority order, answer questions, and outline what next steps look like (whether you manage it yourself or hire someone).