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Your Google Ads Account Is Probably Broken (But You Don't Know It)

You’ve got campaigns running. Leads are coming in. But are you wasting money? Are keywords too broad? Is tracking set up wrong? Is your competitor spending more efficiently?

Most business owners don’t know because they don’t run ads professionally. You don’t know what you don’t know. That’s where an audit comes in. I’ll look at your account, find the waste, spot the tracking gaps, and tell you what’s actually wrong.

What an Audit Covers

What You Get (Not What You Don't)

You get a written audit report telling you exactly what’s wrong and what to fix. You get a call to walk through the findings. After that, it’s up to you — fix it yourself, hire someone, or bring me in to run the account. No pressure. No upsell to full management (though plenty of clients ask).

How Much Does It Cost?

Depends on account size and complexity. We’ll discuss on a call and I’ll give you a fixed quote — no surprises. Not expensive, but not free either. You’re paying for 12 years of expertise and a detailed report you can act on immediately.

Who Should Get an Audit

If you’re in Middlewich, Sandbach, Northwich, or anywhere in Cheshire running Google Ads and you’re not 100% sure it’s optimised, an audit pays for itself fast. Home services businesses, ecommerce, local services — if you’re spending more than £500/month and you don’t have a full-time ads person, an audit will find waste.

The Audit Process

  1. You get me accessView-only access to your Google Ads account (and Google Analytics if you have it). Takes 5 minutes.
  2. I dig inI spend a few hours reviewing your setup, running reports, pulling search terms, checking tracking. You carry on with your day.
  3. Written report + callYou get a detailed report with findings and fixes, then we jump on a call to discuss and answer questions.
  4. You decide what's nextFix it yourself, hire someone, or let me know if you want to work together on ongoing management.

Frequently asked questions

Will the audit tell me what's wrong with my tracking?

Yes. That’s often the biggest finding. Most accounts have tracking gaps — conversions not being counted, or miscategorised. We’ll spot it and tell you exactly how to fix it.

What if the audit says my ads are fine?

Then I’ll tell you that. I’m honest, even when it means I lose a sale. Some accounts are genuinely optimised. Most have 2-3 big fixes waiting.

How long does an audit take?

Usually 3-5 business days from access to report. Depends on account complexity. We’ll give you a timeline upfront.

Can you audit an account for someone in Middlewich or Cheshire?

Yes. I’m UK-wide and I work remote. Location doesn’t matter — I just need view-only access to your Google Ads account.

What if I want to fix things myself after the audit?

Go for it. The report is yours to use however you want. If you get stuck or want help, you know where to find me.

Is this a sales pitch for full management?

No. The audit is a standalone service. If you want ongoing management after, we can talk about it. But no pressure.

Curious What's Costing You?

Most business owners running Google Ads have at least one big waste sitting in their account. Find out what it is.

Call 07410 907 104 Request a PPC audit