Google Ads Audit for Congleton Businesses

You might be wasting money and not know it

Campaigns left untouched for months. Keyword bids that never got tuned. Audiences set up wrong. Conversion tracking that broke three updates ago. Negative keywords missing. Ads pointing to poor landing pages.

I audit for all of this — and then I tell you exactly what’s happening, what it’s costing you, and what to fix. Whether you fix it yourself, hire me, or hire someone else: you’ll know the real state of your account.

What a PPC audit covers

• Account structure — are campaigns and ad groups logically organized?
• Bid strategy — are you bidding smart or manually without data?
• Keywords and negatives — what’s triggering your ads and what’s blocking bad ones?
• Ad copy & landing pages — do ads match pages? Are landing pages optimised?
• Audiences & targeting — who are you reaching and how precise is it?
• Conversion tracking — are you measuring the right conversions reliably?

How an audit works

1. You grant accessProvide read-only access to your Google Ads and Google Analytics accounts.
2. I review thoroughlySpend 4–6 hours digging through settings, performance data, and tracking setup.
3. You get a reportClear findings: what’s working, what’s broken, estimated cost of problems, and a prioritised fix list.