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Most Google Ads Accounts Are Bleeding Money

Not because the platform is bad. Because most accounts aren’t built or maintained properly. Bad keyword structure, wrong bidding, tracking gaps, poor audience targeting, landing pages that don’t convert—any one of these can waste half your budget.

An audit finds it. You don’t have to fix everything we discover, but at least you’ll know what’s happening and what it’s costing you.

What I Audit

How an Audit Works

  1. 1. You Share AccessGive me read access to your Google Ads account and Google Analytics (or your analytics platform).
  2. 2. I Review EverythingI spend 4-6 hours digging into account structure, performance data, tracking setup, and landing pages.
  3. 3. You Get a ReportDetailed findings with screenshots, specific problems, estimated waste, and prioritised recommendations.
  4. 4. Strategy CallWe walk through the report together. I explain findings and answer questions about your options.

No Obligation to Hire

This is diagnostic only. I’ll tell you exactly what’s wrong and what I’d do about it. You can implement recommendations yourself, hire your own person, or we can talk about management. Your choice.

Why Audit Now?

Google Ads changes constantly. Algorithms update. Competition shifts. Budget allocation that made sense six months ago might not make sense now. If you haven’t had an expert look at your account in a while—or never—an audit typically finds £100+ per month in fixable waste. Sometimes much more.

For a Crewe or Staffordshire business running £1,000+ monthly in ad spend, an audit often pays for itself immediately.

Who Gets the Most Value From an Audit

Frequently asked questions

How long does an audit take?

The full process takes 1-2 weeks. Initial review is 4-6 hours. Then a report, then a strategy call. You’re not waiting—I’m working in the background.

What does the report include?

Specific problems (with screenshots), estimated impact (how much you’re wasting), prioritised recommendations ranked by return, and next-step options.

Will you tell me if Google Ads isn't right for my business?

Yes. If it’s not a fit—wrong margin, wrong market, wrong product—I’ll say so. I’ve seen businesses where Google Ads is just expensive education.

Can you audit my competitor's account?

No. I can only audit accounts you have access to and own. But I can tell you how your ads compare to competitors in Crewe and Staffordshire targeting the same keywords.

Do you offer audit + management bundled?

Not as a single package, but yes, the audit is often a starting point for management. We’ll talk about it on the strategy call if that interests you.

What if I don't like the recommendations?

That’s fine. Recommendations are exactly that. You own your account. I’m just telling you what I’d do and why. Implement what makes sense to you.

Get Clarity on Your Ad Spend

A PPC audit costs a fixed fee quoted on scope. Most accounts get reviewed in 1-2 weeks. You'll have a clear picture of what's working, what's broken, and what it's costing you.

Call 07410 907 104 Request a PPC audit