We diagnose what's broken in your Google Ads account — tracking gaps, bid decay, audience drift, creative fatigue. Fixed scope. Single report. No obligation to hire us.
Request a PPC auditTracking is half-broken. Bid strategies are on autopilot. Negative keywords haven’t been touched in 18 months. Competitor names are buying your budget. These aren’t rare — they’re normal. An audit finds the exact leaks in your account.
I run a structured diagnostic across setup, targeting, bidding, creatives, and tracking. We quantify the waste — ‘this broad-match setting is probably bleeding £400/month’ — and prioritise fixes by impact. The output is one written report, not a sales pitch. If your account’s fine, we’ll say so.
You’ve got a real business — ecommerce, home services, local trades. An audit gives you proof of what’s costing money and what isn’t. No guessing. No ‘trust me.’ Just data. If you hire us to fix it, great. If you don’t, at least you know what to prioritise.
Audits are fixed-scope projects, not retainers. I quote based on account size and complexity — a small account might be £600, a larger one £1,500+. You get an upfront number before we start. No hidden fees.
We’ll explain them clearly and give you a roadmap to fix them. If you want us to rebuild the account, I can quote management services. If not, you’ve still got the findings and can implement them yourself or give to another agency.
No. We only audit accounts we have permission to access. We respect everyone’s data. If you want an audit of your own account, we’re your people.
Audit = one-time snapshot and report. Management = we own the account, make changes, optimise monthly. Different animals. Audits are for ‘what’s wrong?’ Management is for ‘fix it and keep it sharp.’
Yes. The report is yours. Share it, use it, hire someone else to fix it — no problem. We don’t gatekeep our findings.
Possibly. Young accounts can have structural issues from day one — wrong bid strategies, bad keyword match types, tracking gaps. If you’re curious or concerned, an audit finds those early. If it’s running well, you might not need one yet.
Thorough. We give you specific findings (e.g. ‘27% of your search volume is brand-defensive wasted spend’), quantify impact, and list fixes in priority order. Not a 50-page novel — but not a one-pager either. Actionable detail.
One written report. Clear findings. Prioritised roadmap. No sales pitch. Schedule a quick call to discuss your account and get an upfront audit fee.
Call 07410 907 104 Request a PPC audit