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What's wrong with your Google Ads?

Most businesses running Google Ads have at least one of these problems:

— Conversion tracking is broken or missing, so they don’t actually know which clicks drive sales.

— Audiences are too broad, wasting spend on people who’ll never convert.

— Ad copy is generic, losing click-through rate to competitors.

— Keyword strategy is old, missing new revenue streams and protecting against new competitors.

— Budget allocation is flat, wasting money on poor-performing campaigns and under-investing in winners.

You probably have 2-3 of these. A PPC audit finds them, quantifies the waste, and gives you a roadmap to fix it.

What the audit covers

No pressure. No upsell.

An audit is a diagnostic. You get a report with findings and recommendations. What you do with it is up to you. We won’t pressure you into managed services or a follow-up engagement.

Why audit in a high-CPC market

Berkshire’s CPCs are expensive — you’re competing at London rates. Every click that doesn’t convert is wasted margin. An audit might find £500-£2,000/month in preventable waste. That often pays for itself in a single month.

Audit process

  1. Discovery call (20 mins)You share your account access, business model, and what you’re concerned about. We scope the audit.
  2. Analysis (3-5 days)I review your entire account — tracking, keywords, creatives, audiences, spend patterns. I build the report.
  3. Presentation (45 mins)We walk through findings, clarify recommendations, and discuss next steps (if any). Full written report included.

You get a real report

Not a generic checklist. Not fluff. A specific, actionable breakdown of what’s working, what’s not, and what to fix first. Written so you can action it yourself or pass it to your team.

Frequently asked questions

How much does an audit cost?

We quote per audit after the discovery call. It depends on account size and complexity. Typically £1,500-£3,500, but we’ll confirm before starting work.

Can you audit an account I don't fully manage?

If you can grant account access, yes. You might need permission from whoever does manage it, though.

How long does an audit take?

Discovery call day 1, analysis over 3-5 days, presentation by day 7. Quick enough to act on findings before they get stale.

Do audits work for new Google Ads accounts?

They work better on mature accounts with at least 2-3 months of data. Brand new accounts — less than 30 days — don’t have enough data to diagnose properly yet.

Can you audit Long Sutton businesses specifically?

Yes. I audit businesses across the UK. Berkshire businesses often find Londoner-level CPCs are bleeding their budgets; audits often uncover exactly how much.

What if the audit shows my ads are fine?

That’s a valid finding. I’ll tell you that too. If your tracking is solid, your keywords are sound, and your spend is efficient, the report will say so. Sometimes ads aren’t the problem.

Ready to see what's really happening with your Google Ads?

Get a diagnostic audit, find the waste, and know what to fix.

Call 07410 907 104 Request a PPC audit