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Advisory, not management

Not everyone needs us to take over their Google Ads. Maybe you have someone already running them, or you prefer hands-on control but want expert eyes occasionally. That’s where fractional consulting comes in. You keep the wheel; we help you steer better.

What we advise on

How it works

We start with a conversation about your goals and your current setup. Then we look at your account, identify the gaps, and recommend changes. You implement them (or we advise you through it). We follow up as needed. Pricing is based on scope—most consultations start from £300/month, but we’ll quote based on exactly what you need.

Why a second opinion matters

12 years of managing £2M+ in ad spend teaches you things. Where budget usually leaks. Which targeting angles most people miss. How to write ads that actually convert versus ads that just look professional. That’s the value of a second pair of eyes.

Good for

Frequently asked questions

How is this different from hiring an agency to manage everything?

It isn’t a difference, it’s a choice. You stay in control and implement yourself (or manage your existing team), and we advise. It’s cheaper, it keeps your team sharp, and it works if you’re already running ads and just need direction.

Will you work with someone based in Appleby-in-Westmorland or Penrith?

Yes. We’re remote nationwide, so location doesn’t matter. Call, email, video—however you prefer to work.

What does consulting cost?

Depends on scope. We start from £300/month for ongoing strategic advice, but every situation is different. Book a consultation and we’ll quote based on what you need.

Can you help me fix tracking?

Yes, and tracking is probably the most important thing we see fixed. Most businesses have no idea if their ads are actually converting. We’ll audit your setup and tell you exactly what’s broken.

How often would we chat?

However often makes sense. Some clients want monthly strategy calls. Some want quarterly check-ins. Some want ad-hoc advice when they have a question. We’ll set up what works for you.

What if I realise I actually want you to manage the account instead?

We can switch to full management anytime. Just tell us.

Want to sharpen your Google Ads strategy?

Book a consultation. We'll talk about your current setup, your goals, and what kind of advisory relationship makes sense for you. No obligation.

Call 07410 907 104 Book a consultation