Google Ads Audit for Ashton in Makerfield Businesses

What a PPC audit uncovers

You’re spending money on Google Ads, but you’re not sure if it’s working or where the waste is. An audit is a deep look at your entire account.

We review campaigns, keywords, ad copy, landing pages, conversion tracking, audience setup, and budget allocation. We identify money being spent on keywords that never convert, ad groups churning budget, broken or incomplete tracking, duplicate campaigns or audience overlaps, and quick wins — moves that could improve ROI without more spend.

A typical audit covers

• Campaign structure — are your campaigns organised for your business, or by accident?
• Keyword performance — which keywords drive conversions, which waste money
• Ad copy quality — relevance, clarity, and alignment with intent
• Landing page fit — do ads send traffic to the right pages?
• Conversion tracking — are you measuring the right things? Is your data reliable?
• Budget allocation — is your spend going to your best-performing campaigns?
• Competitive waste — are you bidding against yourself?

You get a written report

Not a deck. Not a 90-minute presentation. A clear, written breakdown of findings, with priorities.

Top-line findings first. Then detail: what’s working, what isn’t, specific recommendations, estimated impact if you make changes.

You decide what to fix and when. No obligation to act or to hire us.

Audit process

1. You grant accessRead-only access to Google Ads, Google Analytics (or your conversion platform), and any relevant data sources.
2. I analyse3–7 days of detailed review. We don’t just run reports — we dig into performance patterns and structural issues.
3. You get the reportWritten findings, specific recommendations, and a priority roadmap.
4. Optional: debrief callDiscuss findings, ask questions, explore what’s possible if you decide to act.

Who benefits from an audit

If you’ve been running Google Ads for 6+ months and you’re not sure if it’s working, an audit will answer that.

If you’ve just hired an agency and want to know if they’re setting you up right, we’ll review their work.

If you’re in Ashton in Makerfield, Greater Manchester, Wigan, St Helens, or anywhere in the UK, geography doesn’t matter — I audit remotely.