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Expert guidance without the full takeover

You already have someone running your Google Ads — an agency, an in-house person, or yourself. What you need is a second opinion. A sounding board. Or a strategic reset.

I work as a fractional PPC consultant. You keep your current setup. I give you the strategy, the recommendations, the audit findings, the roadmap — and you (or your team) execute.

Common reasons for a consultation

What a fractional consultant does

I audit your campaigns. I review your tracking. I compare your setup against your business goals. I identify waste, missed opportunities, and quick wins.

Then I give you a roadmap — the moves to make, the metrics to track, and the priorities. You own the execution.

This works best if your team has capacity. If they’re overwhelmed and you need someone to actually run the campaigns, a full management service is better.

Straight talk

You might be paying for ads that are converting fine — they’re just not flashy or new. I won’t recommend changes for the sake of activity. I look for wasted spend, tracking gaps, and real strategic wins.

How consultation works

  1. Kick-off callYou give me access to Google Ads and Google Analytics (or conversion tracking system). We agree on what success means.
  2. Audit and analysisI review campaigns, keywords, ad copy, landing pages, conversions, audience setup, and budget allocation.
  3. Strategy callI present findings, recommendations, and a prioritised roadmap. You decide what to action.
  4. Ongoing supportDepending on your plan, I’m available for follow-up questions or monthly check-ins.

Pricing and scope

Pricing is bespoke — it depends on account size, complexity, and scope. Call for a tailored quote.

We work with businesses across Greater Manchester and the North West — Ashton in Makerfield, Wigan, St Helens, Leigh, Rainford, Skelmersdale, and beyond. All remote.

Frequently asked questions

Do you replace my current agency or in-house person?

No. You keep them. I act as a strategic advisor — auditing, recommending, and coaching. If they’re open to feedback, great. If not, that’s useful to know too.

What if your recommendations need technical work?

I’ll explain what needs to change and why. You or your team do the work. If you get stuck, I can advise on the execution, but I’m not the hands-on operator.

How much does a consultation cost?

Depends on scope. Small audits start at the £300/month anchor, but for fractional ongoing advisory, I quote based on scope and time commitment. Book a call.

Do you work in Ashton in Makerfield and Greater Manchester?

Yes, and throughout Greater Manchester and the UK. Location is irrelevant — what matters is clear conversion tracking and business goals.

What if I need full management, not just advice?

Let’s talk. Our done-for-you agency service might be better. Or we can structure a hybrid — I manage campaigns, your team handles landing pages and offers.

Need a second opinion on your Google Ads?

Let's explore your account and agree on a scope. No fluff.

Call 07410 907 104 Book a consultation