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What's in a PPC audit

I review your Google Ads account from top to bottom. Account structure, keywords, match types, bid strategy, conversion tracking, ad copy, and extensions. The goal: find money you’re losing and opportunities you’re missing.

This is diagnostic work, not management. You get a report with findings and recommendations. Whether you implement them or hire someone to do it is up to you.

What I look for

Why this matters for Axminster and the South West

Dorset and Devon businesses — whether you’re near Honiton, Beaminster, Sidmouth, or Taunton — often run ads without reviewing them. An audit usually finds 10–30% of your spend is going to waste. That’s real money.

The audit report

You get a one-page summary: top issues ranked by impact, plus a short recommendation for each. No fluff, no 50-page PDF. It’s designed to be actionable in a day.

The process

  1. You grant accessGive me read-only access to your Google Ads account. Takes 2 minutes.
  2. I auditI spend 3–4 hours deep-diving into your account structure, keywords, tracking, and performance.
  3. Report & callYou get the written report plus a 30-minute call to walk through findings and answer questions.

Frequently asked questions

Is an audit confidential?

Yes. I see your account, you see my report, and that’s it. No sharing, no judgment.

What happens after the audit?

That’s up to you. You might fix things yourself, hire your current agency to implement, or ask me to take over management. No pressure either way.

Do you audit accounts for businesses in Axminster specifically, or anywhere?

Anywhere in the UK. Google Ads is digital, so location doesn’t matter. But if you’re near Axminster, Beaminster, or other Dorset towns, that’s home turf.

How much does an audit cost?

Price depends on account size (number of campaigns, keywords, conversion goals). Quote during your initial call.

What if my ads are actually fine?

I’ll tell you. If there’s no waste and your tracking is solid, that’s the honest finding. No unnecessary recommendations.

What's the turnaround time?

Usually 5–7 working days from access to report. I’ll give you a specific date before we start.

Find out what's working—and what isn't

Let's do a one-off audit of your Google Ads account. You get a clear report, a 30-minute call, and no obligation to do anything with it.

Call 07410 907 104 Request a PPC audit