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Google Ads audits find the holes others miss.

You’re paying for clicks. But where are they going? Wrong keywords pulling expensive traffic. Bids bleeding margin. Tracking incomplete so you can’t see actual ROI. An audit cuts through the noise and tells you exactly where money is leaking.

An audit covers

Typical audit findings

Most accounts in Cullompton and Devon run sound campaigns with small leaks: a few keywords everyone bids on but nobody converts, audiences too broad, tracking not tracking conversions, landing pages written by default templates. Small fixes often reclaim 15–30% of wasted spend.

One report. Your choice what to do.

You get a detailed audit—findings, priorities, actions you can take yourself or hand to me to fix. No pressure to hire ongoing management. Some clients take the audit and optimise themselves; others hire me to implement. Both are fine.

How audits work

  1. Book a callTell me about your business, spend level, and main concerns. I’ll give you a quote for the audit (fixed price based on account size).
  2. I audit your accountFull access. I review everything—keywords, bids, audiences, tracking, landing pages, competition.
  3. Audit report & callI deliver a written report plus a call to walk through findings and priorities. You decide next steps.

Who should audit?

If you’ve run ads for 6+ months and aren’t sure whether you’re optimised, an audit is cheap confidence. If you’re spending £1,000+ per month, the audit pays for itself if it finds just one or two leaks. If you’re new to ads, focus on building momentum first; audit once you’re stable.

Frequently asked questions

How much does an audit cost?

Quoted after a 15-minute call, depending on account size and complexity. It’s fixed-price, not hourly.

How long does an audit take?

Account review takes a week or so. Then I deliver a written report plus a 45-minute call to explain findings. Timeline is roughly 2–3 weeks end-to-end.

What if the audit finds nothing wrong?

Possible, though rare. If your account is genuinely optimised, the audit will confirm it. You get peace of mind and a document showing you’ve reviewed keyword quality, tracking, and bid strategy.

Can you audit Google Ads for Cullompton-based businesses?

Yes, absolutely. I work with businesses across Devon, including Cullompton, Honiton, Exeter, Crediton, Sidmouth, Budleigh Salterton, and Exmouth. Google Ads works the same way everywhere—I audit it the same way everywhere.

Do I have to hire you for management after an audit?

No. The audit is standalone. Many clients take the report and fix things themselves. If you want me to implement recommendations, we can discuss an ongoing management arrangement, but it’s entirely optional.

What's the most common finding in audits?

Tracking gaps and wasted budget on high-cost, low-intent keywords. Second most common: bid strategies that don’t match your actual profit margins. Both are fixable.

Get clarity on your Google Ads spend

Book a 15-minute call. We'll discuss your account and I'll quote an audit. No obligation—audits are standalone.

Call 07410 907 104 Request a PPC audit