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What wasted spend looks like

Campaigns with poor quality scores bleeding budget on expensive, irrelevant clicks. Keywords that rarely convert, yet the bid stays high. Conversion tracking misconfigured — so you can’t see which channels or campaigns actually drive revenue. Seasonal spend peaks happening at the wrong time. Competitors draining your budget with keyword hijacking. Bid strategy on auto-pilot when it should be manual. Most accounts have 1–3 of these problems. Many have more.

Why an audit matters

You might have been running Google Ads for months or years. Budget is set, campaigns are live, and you’re seeing some conversions. But are you seeing all of them? Are you capturing the right customers? A third-party audit from someone who doesn’t have ego invested in the current setup often spots what the incumbent misses. We’re not coming in to sell you on a full agency takeover — we’re coming in to find the truth about what’s working and what isn’t.

What I audit

The audit process and deliverable

We request read-only access to your Google Ads account. We spend 2–4 hours reviewing campaigns, keywords, tracking, and performance data. We interview you on business goals, monthly budget, and priorities. Then we compile a report with findings, specific issues, and recommendations. The report is yours — actionable whether you implement changes yourself, hire us, or move to another agency.

From discovery to recommendations

  1. Request an auditBook a quick call. We discuss your business, current spend, and goals. I quote a fixed audit fee.
  2. Audit executionYou grant read-only access. We review your account, tracking setup, and performance data over 2–4 hours.
  3. Findings callWe walk you through the report. Major issues, quick wins, long-term improvements. Q&A.
  4. Next steps (your choice)Implement changes yourself. Hire us for ongoing management. Stay as-is. No pressure either way.

Frequently asked questions

How is an audit different from ongoing management?

An audit is a snapshot — we review the account once, deliver findings, and we’re done. Management is continuous — we make changes weekly, optimise daily, and report monthly. Audits are for ‘what’s wrong now’; management is for ‘keep it working’.

Do you offer audits for Sidmouth and Devon businesses?

Yes. I audit accounts across the UK. If you’re a Sidmouth, Exmouth, Budleigh Salterton, or broader Devon business, we understand the local competitive landscape and can recommend region-specific improvements.

What's the typical cost of an audit?

I quote on scope and complexity. I’ll provide a fixed price on an initial call, so you know the cost upfront. No surprise invoicing.

Is an audit useful for ecommerce businesses?

Yes, very. Ecommerce has its own Google Ads challenges — inventory sync, dynamic ads, ROAS tracking, seasonality. We’ve audited dozens of ecommerce accounts and know where issues hide.

What if the audit finds major problems?

We’ll tell you. Honestly. The report will explain what’s wrong, why it matters, and how to fix it. From there, you decide if you want our help or prefer to fix it yourself.

Do I have to hire you after the audit?

No. The audit is completely standalone. If the findings interest you and you want ongoing help, we’ll discuss options. Otherwise, you can take the report and go.

Discover what you're missing

Book a 20-minute audit discovery call. We'll discuss your account, identify the scope of work, and give you a fixed price. No surprises, no obligation.

Call 07410 907 104 Request a PPC audit