Google Ads Audit for Budleigh Salterton Businesses

What a PPC audit actually uncovers

Most Budleigh Salterton businesses running Google Ads have no idea how much money’s leaking. Bad keyword targeting. Conversion tracking that’s completely broken. Ad copy that repels the people who should convert. I audit accounts to find exactly where you’re wasting money and what you’re leaving on the table.

What I review in a PPC audit

• Campaign structure — Are your ad groups logical? Are you bidding on cannibalising keywords? Is negative keyword coverage actually working?
• Audience & targeting — Are you reaching the right people, or are you showing ads to search queries that have nothing to do with what you sell?
• Conversion tracking — If your tracking is broken, your entire bidding strategy is guessing. I check it.
• Ad copy & landing pages — Does your ad promise match what people see on the landing page? Is the copy actually compelling, or just sales-y fluff?
• Budget allocation — Are you over-spending on low-performers and starving your winners? Happens constantly.
• Wasted spend — Competitor keywords, brand bidding errors, audience overlaps, irrelevant placements — there’s always waste. I find it.

How a PPC audit works

You give me access to your Google Ads account and Google Analytics (or whatever conversion tracking you use). I spend 2–3 hours reviewing the entire setup — campaigns, keywords, audience lists, ad copy, landing pages, and conversion paths. I produce a written report listing every issue I find, the impact (how much it’s costing you), and exactly how to fix it. Prioritised. Clear. Actionable.

The audit process

1. Scope and accessYou tell me what you want audited (entire account, specific campaigns, or a particular problem area). I get read-only access to your Google Ads and analytics.
2. Deep reviewI methodically go through every element — structure, keywords, audience targeting, tracking, ad copy, landing pages, and performance data.
3. Written reportYou get a detailed breakdown of what I found, ranked by impact and cost. Each issue includes the fix. No jargon.
4. Debrief call (optional)If you want to talk through the findings, we can schedule a 30-minute call. This is where I answer questions and talk through priorities.

No obligation. No sales pitch.

After the audit, you can action it yourself, hire me to fix it, take it to another agency, or do nothing. I honestly don’t care — the goal is for you to understand exactly what’s happening with your ads and where the money’s going. Whether you hire me after is your choice. Businesses in Budleigh Salterton, Exmouth, Sidmouth, and across Devon get the same honest assessment.