Book a Free Strategy Call →

What a PPC audit finds

Your Google Ads account looks fine on the surface. Clicks are coming in, spend is steady. But underneath? Mismatched keywords, tracking that doesn’t work, bid settings that waste money, ad extensions that don’t convert. A proper audit finds the invisible waste. You get a report, recommendations, and the choice to fix it yourself or get help.

Typical audit findings

Honest audit expectations

Some accounts have major problems. Others are already running well. Either way, you’ll know. There’s no pressure to spend more or hire me ongoing. The audit is a diagnostic—you own the decision.

Why audits matter in Bishop Auckland

Businesses across Bishop Auckland, Shildon, Willington, Crook, Newton Aycliffe, Ferryhill, and Sedgefield run Google Ads to find customers. Most are running ads competently but not optimally. A competitive market means wasted spend hurts twice—you lose money and give an advantage to competitors running tighter accounts. An audit catches those leaks.

How an audit works

  1. Discovery callYou share your account with me and describe your goals, budget, and biggest pain point.
  2. Account analysisI audit the account deeply—structure, tracking, keywords, bids, settings, everything. I look for waste and opportunity.
  3. Report & recommendationsYou get a written report with findings, priorities, and actionable fixes. Clear, jargon-free.
  4. Optional debrief callWalk through the report together. Answer questions. No pressure to hire me for implementation.

Who needs a PPC audit?

Frequently asked questions

How long does an audit take?

Discovery and analysis take 4-6 hours depending on account complexity. You’ll have a report within a week.

What if you find nothing seriously wrong?

Then your account is already optimised and I’ll tell you so. No sales pitch, no invented problems. You get peace of mind and a few small tweaks if applicable.

Do I have to implement your recommendations?

No. The audit is a diagnostic. You decide what to fix and who fixes it—me, your team, or someone else.

Does this audit apply to Bishop Auckland specifically, or anywhere?

The audit is the same rigorous methodology for any account, anywhere. I look at structure, tracking, strategy, and waste regardless of location.

How much does a PPC audit cost?

Pricing is fixed-scope and quoted on a call based on account size and complexity. No hidden fees.

What if I want to hire you to fix the problems?

That’s a separate conversation. Audit is audit. If you want implementation or ongoing management after, I’ll quote that separately.

Know what's wrong with your Google Ads?

Get a fixed-scope audit. Find waste, tracking gaps, and missed opportunities. No obligation to hire ongoing.

Call 07410 907 104 Request a PPC audit