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You don't know what you don't know

Most Google Ads accounts leak money. Sometimes it’s obvious—bad keywords, broken landing pages, wrong audience targeting. Sometimes it’s subtle—bid strategy working against you, conversion tracking missing half your sales, or ad extensions not set up properly.

An audit finds these gaps. It’s not a sales pitch. It’s a diagnostic. I give you a clear report of what’s wrong and what could be fixed. You decide if it’s worth acting on.

What gets audited

You get a plain-English report, not a sales pitch

I’ll tell you if your account is solid and there’s not much to fix. I’ll tell you if things are broken. And I’ll prioritise what matters most—the low-hanging fruit that’ll save or earn you real money.

What happens after the audit

You get a written report with findings and recommendations. Whether you implement those fixes yourself, hire someone to do it, or want me to help is entirely up to you. No obligation. No pressure to buy anything else.

How audits work

  1. You give me accessYou grant me read-only access to your Google Ads account. Takes two minutes.
  2. I auditI spend a few hours digging through your account, data, and setup. I focus on what actually matters to your revenue.
  3. I send the reportYou get a detailed written report with findings, priorities, and plain-English explanations.

Frequently asked questions

How much does a PPC audit cost?

Price depends on account complexity and size. There’s no fixed menu price—let’s talk about your account and I’ll give you a quote.

How long does an audit take?

Typically a few hours of my time to audit thoroughly. You’ll have the report within a week of giving me access.

Will you recommend expensive fixes?

No. I prioritise fixes by impact and cost. If something’s broken but the fix is complicated or expensive, I’ll tell you the real trade-off. You get to decide what’s worth doing.

Do you do audits for Sedgefield and County Durham businesses?

Yes. I also work with clients anywhere in the UK. I’m remote and do audits for ecommerce, D2C, and home services businesses primarily.

What if I want you to implement the fixes?

That’s an ongoing management conversation. We can talk about that after the audit, but it’s separate from the audit scope.

Can you audit accounts from other platforms?

I specialise in Google Ads. I can audit Microsoft Ads as well, but other platforms I’d recommend a specialist in.

Find out what's costing you money in Google Ads

Get a clear-eyed audit of your account. No obligation. Just a detailed report of what's working, what's not, and what could be fixed.

Call 07410 907 104 Request a PPC audit