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Most Google Ads accounts are leaking money.

Bid strategy is off. Keywords are too broad. Tracking doesn’t match reality. Ads run at 2am to zero audience. No one’s looked at it properly in six months. A good audit finds 30–50% of your waste in about a week.

What the audit covers

How an audit works

You give me read access to your Google Ads account. I spend 5–10 hours reviewing structure, data, and performance. Then I write a report: what’s working, what’s broken, what to fix first, and what the upside looks like if we fix it. No obligation. No pressure. Honest assessment.

What you get

Fixed scope. No surprise invoices.

A PPC audit has a clear start and end. I quote beforehand based on account size and complexity. You know the cost upfront. Whether you act on it or not is entirely your call.

Frequently asked questions

How much does a PPC audit cost?

Depends on account size. A small account might be £300–£500; a large one could be £1,000+. I quote after a 15-minute call to understand scope.

What if you find that my ads are actually fine?

I’ll tell you. Honestly. Some accounts are well-run. In that case, the audit confirms you’re on the right track and we talk about the next level.

Do you audit accounts in Crook and County Durham?

Yes. I audit for businesses in Crook, Bishop Auckland, Durham, Ferryhill, Newton Aycliffe, and across the UK. Size and location don’t matter — I care about what’s wrong.

Do I have to hire you after the audit?

No. The audit is standalone. You get the report, the recommendations, and the choice to act on them however you want.

How long does the audit take?

Typically 7–10 days from the time you give me access. I’ll have a draft report and schedule a call to walk through findings.

What if we want to act on your recommendations?

Great. We can implement them together, or I can take over management if that makes sense. Audit often leads to a longer conversation — that’s fine.

Curious what's wrong with your ads?

Let's find out. A quick 15-minute call to discuss your account, scope the audit, and give you a fixed price. Then I'll dig in.

Call 07410 907 104 Request a PPC audit